Respawn reveals how Kanye West & Beyonce inspired Apex Legends launch - Dexerto
Apex Legends

Respawn reveals how Kanye West & Beyonce inspired Apex Legends launch

Published: 20/Nov/2019 18:35 Updated: 20/Nov/2019 18:48

by Andy Williams


It turns out that superstars Beyoncé Knowles and Kanye West were part of the inspiration behind Apex Legends’ surprise launch in February 2019, the developers have revealed.

Apex Legends’ launch was a welcomed surprise to the battle royale realm. With little to no warning, just how did Respawn Entertainment manage to pull off one of the most video game launches amid the Super Bowl LIII weekend?

Apex Legends has been an unprecedented success. Within its opening week, Respawn’s battle royale had crushed Fortnite’s number of downloads by more than double. 

A staggering 50 million people got their hands on Apex — dwarfing the 10 million downloads that Fortnite managed in its first two weeks post-launch.

Respawn Entertainment.Respawn released Apex Legends with next to no prior warning.

Yet with no prior advertising, Respawn redefined what it meant to launch a video game in a generation where everything is connected. A generation where something could be trending in a matter of minutes — and boy, did they capitalize on that.

Apex Legends rejuvenated what a battle royale could look like. By introducing concepts like a fluid respawn system and a seamless in-game dialogue through their ping system, Respawn didn’t want to let the cat out of the bag by previewing the game to masses before its official release. 

How Ye and Bey inspired Apex Legends release

Therefore, marketing lead, Arturo Castro, decided to drop their brand new battle royale completely unannounced. Admitted, their marketing strategy was inspired by the likes of Kanye West and Beyoncé, Castro told

“The idea of long-form campaigns was being challenged,” Castro said. “Beyoncé famously drops her album, and day one it becomes a massive hit. Kanye West did the same thing… Why couldn’t it work for games?”

Immediately post-launch, Apex Legends soared to the top of the Twitch ranks, with big names hopping on the bandwagon to check out the latest craze in the battle royale world.

Screenshot via shroud (Twitter).Shroud led the way as the number one streamer in the opening weeks after Apex Legends’ launch.

Castro went on to explain how the development team were apprehensive leading up to the launch. “We took a big risk, and we didn’t know how this was going to land,” the Market lead explained. 

Having previously worked on League of Legends and the Titanfall series, Castro was well versed on what it meant to deliver a blockbuster title. “If things went a little bit differently, I might not have a job now,” he said. “But we took this calculated risk because we went in eyes wide open and we did our homework.”

Respawn not only weathered the storm, but they remolded it. After Apex Legends reached over 50 million players in its first month, the developers continued to push out new content to maintain their now loyal fanbase.

Apex Legends

Apex Legends ‘death spot’ on Olympus is getting players stuck & killed

Published: 5/Dec/2020 23:53

by Alan Bernal


A bugged ‘death spot’ in Apex Legends has been discovered on Season 7’s new map, Olympus, that’s getting players stuck in place before eventually eliminating them completely.

There’s a lot of room for error in the sky city of Olympus. The new Apex Arena has ample spots where players can simply fall off the map, tight corridors that are a death trap if not navigated correctly, and more pitfalls to watch out for at every corner.

Unfortunately, the same can be said about simple features on the map, like the rotating Grow Towers that have already been known to prematurely end players’ games if they stay on the spinning platforms for too long.

However, sometimes, even getting onto the Grow Towers’ platform in the first place can be a game-ender considering the curvature of the building’s base kept user ‘WOAHderWOAHder’ stuck until he died.

Respawn making sure I don’t go positive in ranked from apexlegends

After pinging their team’s next move on the screen, the player went up the tower’s half-pipe entrance but couldn’t clear the landing. Instead of being denied entry, they were just locked in mid-air, unable to move.

They were spamming buttons to try and dislodge themselves from the death spot, even crouching to move the character’s model. But all that did was give them a look through the Apex map into the void down below.

Eventually, the map dealt a killing blow to the Lifeline without a chance to escape the situation, and other people might have gone through similar scenarios.

Respawn Entertainment
Though they look harmless, Apex’s Grow Towers have been known to be deadly.

“Swear to God, I fucking hate climbing up on the Grow Towers! That first curve that you have to deal with is sooo annoying,” one said in response.

Though the loot at the Grow Towers makes it a worthwhile detour in a match, there are some risks involved that players will want to think about before rotating over there.

It’s unclear how to replicate this bug in Apex to best know when it could strike, but it’s only a matter of time before Respawn catches wind of the death spot and do a quick job of patching it.