Blizzard has revealed that the Overwatch Pink Mercy charity campaign raised a massive $12.7 million for the Breast Cancer Research Foundation.
During the fundraiser, players could purchase an exclusive “Pink Mercy” skin, the full proceeds from which were added to the donation.
While this accounted for the majority of the amount raised, it wasn’t the only aspect of the campaign, with limited edition Pink Mercy t-shirts also available.
Fourteen Overwatch streamers hosted official fundraising streams as part of the effort, which apparently raised an additional $130,000 on top of the $12.7 million from t-shirt and skin sales.
According to Blizzard’s post announcing the final figure, this is the largest donation within a given year by a corporate partner in the 25-year history of the BCRF, a massive accomplishment for the Overwatch community in what was a limited-time campaign.
With the enormous success of the campaign it seems likely that Blizzard will implement additional fundraising efforts in the future, with the team already suggesting that they’d like to do more charity drives down the line, although nothing has yet been confirmed.
Blizzard published a video thanking the Overwatch community for the immense support it showed for the fundraising campaign.