Epic Games demand Apple add Fortnite back after losing 60% of users - Dexerto
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Epic Games demand Apple add Fortnite back after losing 60% of users

Published: 6/Sep/2020 1:52 Updated: 6/Sep/2020 1:53

by boxadmin

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Epic Games have filed an injunction demanding Apple to put the Fortnite app back on the Apple Store following a reported decline in 60% of iOS players.

Epic Games first made headlines in August after introducing direct payment—a method of buying V-Bucks through Fortnite’s in-game store. This purchase method eliminates an additional 30% charge that would have been processed through traditional purchase methods such as the Google Play Store and the Apple Play Store.

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The option received praise as it meant that players would save more money playing the game they enjoy. However, to tech giants like Apple and Android, it meant a cut in their wallets, so they both decided to boot off Epic Games’ mobile version of Fortnite off their respective stores, leading to what has become a messy lawsuit.

The most recent chapter of this saga unfolded on September 4, when Epic Games filed a preliminary injunction to the court, demanding Apple to restore Fortnite on the Apple Store.

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Epic Games Preliminary Injunction regarding Fortnite on the Apple Store

Epic Games proceeded to call Apple’s actions a part of “retaliation” against the American video game publisher. Filed to the United States District Court for the Northern District of California, the developers stated that its “likely to suffer irreparable harm” because of the removal of its game from the Apple Store and called the tech giant a “monopolist.”

“Standing up to [Apple] is a necessary step to free consumers and developers from the unlawful restrictions Apple has imposed over app distribution and in-app payment processing on iOS. For too long, developers have not spoken out because they fear Apple’s retaliation. The company’s recent actions show that if you challenge Apple’s monopoly, Apple will attempt to destroy your business.”

Additionally, Epic said that it “may never see these users again” after receiving a 60% decline in iOS players. Further calling Apple’s decision harmful towards Fortnite players and customers. the company claims that over 210 million players can’t play Fortnite on Apple devices anymore and that those devices were the only way for these users to access the battle royale.

The VergeEpic Games have filed an injunction as part of their latest effort to get Fortnite back on Apple’s App Store.

This is not the first time that Epic have tried to get Fortnite reinstated in the App Store; their first attempt, which came near the start of Season 4, was blocked by the court, although the judge did rule that Apple had to reinstate Epic’s Unreal Engine after the tech giants had tried to revoke the developer’s iOS and Mac dev access.

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The controversy also led to the community-based event called #FreeFortnite, which included a massive in-game spectacle and tournament themed around the controversy.

It’s uncertain whether Epic Games’ latest attempt at getting Fortnite back on the App Store will succeed this time around. The court is expected to issue its ruling on September 28, so we’ll just have to wait until then to find out the fate of the battle royale’s mobile version.

FIFA

EA removes FIFA 21 ad selling loot boxes to children after backlash

Published: 1/Oct/2020 5:30 Updated: 1/Oct/2020 5:47

by Bill Cooney

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September 30 update (9:30pm PT): EA has pulled the advertisement from all toy magazines, including the one shown in Smyths, promoting buying FIFA points in the lead-up to FIFA 21.

They have also apologized for not upholding their “responsibility we take for the experience of our younger players.”

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“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” they told Eurogamer in a statement.

Earlier: EA is under fire after users on the internet posted pictures of advertisements for FIFA 21 in-game purchases placed inside a children’s toy magazine.

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It’s that time of year again, the air is getting cooler, the holidays are fast approaching, and there’s a new FIFA game about to come out on October 6.

In the year 2020 it’s not strange at all to see ads for video games amongst other kinds of toys in your usual holiday catalogs (if you don’t already do all your shopping online). However ads for in-game transactions and not the games themselves are becoming more and more common, and people don’t seem to be too thrilled with the idea.

On Sept. 26 A Twitter account by the name of AllFifamistakes posted a picture from one of the latest in-store magazines for UK company Smyths Toys. The ad, for FIFA’s popular Ultimate Team mode, lists four steps for players to play FUT, with the second being “use FIFA points to open packs.”

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As any good FUT player knows, FIFA Points are the digital currency that is used specifically for that mode to unlock player packs, which are basically random loot boxes containing player cards and other upgrades.

Enough arguments have been made for and against loot boxes being a form of gambling than we could list in a series of articles, but they are one of the most unpopular features in modern-day gaming, and seen as a way for companies to keep cashing in on consumers after the fork out the sticker price just to play the game.

The fact that it’s in a toy magazine where a kid will most likely see it and bother his or her parent about buying them FIFA Points for some player packs is what seems to have ticked most people off, with some accusing EA of promoting gambling to their younger fans. However, this isn’t even the first FIFA game to employ such marketing tactics.

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As you can see above, EA SPORTS has been advertising using FIFA Points to open packs as part of their “four steps to FUT success” for at least a year now, with the exact same wording appearing on adverts for FIFA 20 back around holiday season 2019.

Like gambling itself, it doesn’t seem as though loot boxes will be going away any time soon no matter how unpopular they may be, but people obviously aren’t too fond of ads for them being waved under kids’ noses.

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