Online stars and fans across the net are mourning the tragic news of YouTuber Emily Hartridge who was involved in a fatal motor incident in South London.
Hartridge had a massive following that stemmed from her whimsical lifestyle videos which shared advice and life knowledge to the thousands who tuned into her channel every week.
Not only did she have over 300 thousand subscribers on YouTube, she had also amassed a passionate following on Twitter and Instagram filled with people who shared her enthusiasm for body and mental positivity.
A representative for Hartridge posted a somber message on her Instagram announcing the news, which took everyone by surprise of the shocking development.
“This is a horrible thing to have to say over Instagram but we know many of you were expecting to see Emily today and this is the only way to contact you all at once,” the post said. “Emily was involved in an accident yesterday and passed away."
Hartridge is believed to be the victim of a crash involving an electric scooter at the Queen Circus roundabout in Battersea that was hit by an oncoming lorry. She was pronounced dead at the scene.
A similar incident happened a year prior when a trash lorry hit a cyclist at the same roundabout in July.
The 35-year-old TV host was an energetic beacon for her following, constantly posting inspirational messages and hilarious videos promoting mental well-being throughout her channels.
Friends and popular industry figures mourned the untimely loss for one of YouTube’s more positive creators, while others simply couldn't believe the news.
Devasted to hear about the tragic death of @emilyhartridge. I had the pleasure of working with Emily multiple times over the years. Emily was constantly spreading positivity. Apparently she was struck by a lorry whilst driving an e-scooter. Horrible news 😪— Spencer FC (@SpencerOwen) July 13, 2019
Rest in peace. pic.twitter.com/3tsqwbZbV6
“Here’s another star in the sky tonight. Heartbroken to have lost someone who brought inspiration and joy to so many,” BBC broadcaster Andy Shepherd tweeted.
“Finding this very very hard to compute. Devastating,” chef and TV personality Gizzi Erskine said.
“My heart goes out to Emily’s family and friends. Such a shock. Sending you love and prayers,” TV presenter and model Davina Mccall wrote.
We were supposed to make a video together a while back, but never locked it in. I can’t claim to have been super close to @emilyhartridge but you were always so fucking polite and lovely. Oh how life can be so fragile. Rest in peace mate. So, so tragic. #RIPEmily pic.twitter.com/gy1yW8WWvr— JaackMaate (@Jaack) July 13, 2019
Friends, family and followers of Hartridge will remember her for the kindness she spread and for her free spirited approach to life she was known for.