Ninja Makes the Mistake of Attacking the Purple Cube on Fortnite During $500k Summer Skirmish Event - Dexerto
Entertainment

Ninja Makes the Mistake of Attacking the Purple Cube on Fortnite During $500k Summer Skirmish Event

Published: 25/Aug/2018 10:41

by Calum Patterson

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Ninja and partner DrLupo couldn’t believe their eyes when the massive mysterious purple cube landed directly in front of them in Fortnite during the Summer Skirmish tournament.

The lightning bolts striking the desert area of the Fortnite map eventually spawned a massive purple cube in game, which shocked and confused players, including top streamer Tyler “Ninja” Blevins.

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It is still unclear what exactly the significance and meaning of the cube is, but Ninja did find out the hard way that it is a dangerous object to the health of your character.

Getting close to the cube or shooting at it is very ill-advised, as it seems to have some sort of inter-dimensional physics at work, and will launch your character a good distance, as if you were struck by an impulse grenade – as Ninja discovered.

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At first completely in awe, Ninja and DrLupo decided to investigate, but quickly realized that it would do damage to them, which wasn’t a good idea considering they were playing in a $500,000 tournament.

It is unlikely that it was a coincidence though, as Epic Games is known for meticulously planning out their in-game live events, and would have probably timed it deliberately for when the Summer Skirmish event was on.

The tournament attracts millions of viewers on Twitch every weekend, with Ninja himself often having upwards of 120,000 concurrent viewers at any time during the competition.

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You can see the moment from DrLupo’s perspective below, which appeared to stump him for words.

Unlike the last major in-game event, the rocket launch marking the conclusion of season 4, the Cube landing wasn’t expected, so many players would have missed it.

This is perhaps why Epic timed it with the Summer Skirmish, to get as many eyes on it as possible, while also keeping it a surprise.

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As for the tournament itself, Ninja and DrLupo came in 13th after day one in the North American event, which was won by FaZe Thiefs and Liquid Chap. See the full results here.

There will be another day of competition on August 25 as well, and perhaps Epic has another surprise up their sleeve.

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It is unclear if results from Day One carry over to Day Two, or if it will be a clean slate. Check out our full coverage hub for the Week 7 Summer Skirmish tournament here.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.