Cloud9 has announced a new partnership between its Counter-Strike: Global Offensive team and the United States Air Force.
The new sponsorship will feature content where the team travels to various Air Force bases around the country as well as follow the players’ journey at ELEAGUE Premier 2018.
Jack Etienne, the CEO of Cloud9, hopes that the project will raise awareness of the U.S. Air Force’s work among Cloud9’s fan base and states that it will give the organization the chance to deliver amazing new content.
“Cloud9 is proud to create awareness of the Air Force for our amazing fan base,
“By developing a dynamic partnership with the Air Force, we will be able to deliver extraordinary content that will show fans a totally different side of the team.”
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Major Ross McKnight, Chief of National Events Branch at the Air Force Recruiting Service Headquarters, added:
“We are very excited to partner with Cloud9’s stellar CS:GO players, who display the same level of discipline, rigor and achievement that we value in our Airmen. The partnership will provide an opportunity to create engaging and relevant content in the esports space and to show Cloud9 fans some of the ways in which they can make a difference in the U.S. Air Force.”
This isn’t the only major partnership for the U.S. Air Force in esports. ELEAGUE announced on July 19 that it has expanded its partnership with the aerial and space warfare service branch of the United States Armed Forces.
The new deal will see the U.S. Air Force sponsor a number of ELEAGUE events, including ELEAGUE CS:GO Premier from July 19 - 29.
Seth Ladetsky, Senior Vice President of Sales for Turner Sports, said:
“ELEAGUE goes to great lengths to bring on partners that have a natural connection to our fans and that understand that the esports community highly values authentic voices. The Air Force gets it and is a perfect fit; we are excited to be working with them in a deeper way and providing them a platform to articulate how they support the men and women of our country in their time of service.”