Adam Apicella leaves Activision Blizzard/MLG ahead of Call of Duty franchising

Scott Robertson

One of the most prominent figures in esports, and one of the original founders of Major League Gaming, has left the company after 15 years. A prominent figure in CoD esports, he leaves Activision Blizzard just ahead of franchising.

As the Call of Duty league heads towards a franchising model, with franchise slots valued at $25 million, and expected to rise to near $40 million in a couple of years, it’s important to remember how the scene got to this point. And there’s no question it’s due to Major League Gaming, and its fearless leader Adam Apicella.

On August 30th, Apicella announced via Twitter that he was leaving his position with Activison Blizzard, and thus, would be leaving his position with MLG after 15 years. MLG was acquired at the beginning of 2016 for $46 million, as Activison Blizzard began their plan to “create the ESPN of esports.”

Apicella thanked numerous members of the MLG and Activision Blizzard organizations, giving special consideration and thanks to the organization that he spent fifteen years with, saying “thank you for giving me this life.”

He also made an attempt to instill confidence in the future of Call of Duty esports despite his departure, and assured fans and followers that he’s never too far away:

There have been many twists and turns as CoD heads towards the franchising model, and it’s been a shaky start as the model has fielded many complaints from pros, a prominent org in 100 Thieves have decided not to participate, and now a founding father of the scene has left the company.

Apicella was the first hired employee of MLG when it was founded in 2003, and he quickly went to work planning events, acquiring sponsors, and laying the foundation for proper tournament organization.

X Games/MLG

As Apicella took on more responsibility, MLG grew to even greater heights, including a relationship with ESPN that led to esports appearing on the X Games for the first time ever.

MLG held events for Starcraft, Smash, Halo, and even dabbled in League of Legends for a time, but their bread and butter was competitive Call of Duty. Under Apicella’s leadership, MLG became the home for competitive Call of Duty for years before the acquisition.

Best of luck to Adam and whatever challenge he takes on next.

About The Author

Scott is a former esports writer for Dexerto, who covered a variety of esports games including, CS:GO, Valorant and League of Legends.