ENTERTAINMENT

VALKYRAE SPEECHLESS AFTER MERCH SALES SHATTER EXPECTATIONS IN ONE DAY

WHAT HAPPENED?

Often referred to as the “Queen of YouTube,” Valkyrae is one of the most popular content creators and streamers out there.

She also launched her long-awaited, revamped merchandise line for her fans and, as she revealed in a tweet, there’s plenty of interest.

“Woke up to over 20,000 merch orders in the first day,” the popular creator revealed on September 25.

If each order was for the lowest-priced product, a t-shirt valued at $30, then the merch drop would have generated $600,000 in revenue in a single day.

Calculating the average price of the products available ($47.78) produces a total revenue of $955,600.

One Twitter user ordered every item for a total of $440, for example - so the generated revenue is likely to be well over $1m.