SWAGG SIGNS EXCLUSIVE TWITCH STREAMING CONTRACT IN LEBRON “THE DECISION” PARODY
In 2010, a free-agent LeBron shocked the basketball world by announcing that he would be joining the Miami Heat.
IT WAS NO SURPRISE.
In 2021, Swagg, who played high school and college basketball, surprised no one by earning an exclusive deal with Twitch.
With over 300,000 Twitter followers and over 1.4 million on Twitch, Swagg is a known in the streaming and gaming worlds.
HIS OWN SPECIAL TWIST.
For the announcement video, Swagg took inspiration from LeBron’s infamous TV special but put his own twist on it.
Focusing specifically on how vital he considers his role as a Black streamer to be, he explained that this is just one step of many.
REPRESENTATION IN GAMING.
Swagg drilled home just how pivotal his growth means for minorities in gaming.
“I think it’s important, man, just to inspire the next generation of gamers … even more specifically, Black gamers, in a world where you don’t see too many of them.”
He can hopefully embody a shifting of gaming’s landscape toward more inclusivity of minorities.