PARIS HILTON ENTERS THE METAVERSE WITH NEW ‘PARIS WORLD’ ROBLOX BUSINESS
Paris Hilton is the latest celebrity to enter the metaverse thanks to the launch of ‘Paris World,’ a curated digital experience only available through Roblox.
With ‘Paris World,’ the celeb is charging players for a range of virtual experiences. All of which have been designed around Hilton’s own lifestyle.
From exploring her mansion in Beverly Hills, to driving a luxury sports car, or even strutting across a virtual boardwalk inspired by her wedding, there’s plenty to do.
- PARIS HILTON
For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world. Not everybody gets to experience that, so that’s what we’ve been working together on over the past year – giving them all my inspirations of what I want in that world.
Hilton’s avatar will serve as a DJ on Paris World, playing an electronic music set all across New Year’s Eve.