ENTERTAINMENT

LONDON ESPORTS AND AVER ESTABLISH FIRST CBD PARTNERSHIP IN ESPORTS

A HUGE ANNOUNCEMENT.

London Esports have announced Aver as their official CBD partner in a move they claim is the first of its kind in the industry.

London Esports and Aver will work together to produce a documentary that explores tackling the stresses of competing.

They will both embrace short-form content too to, documenting moments such as a new pro player receiving their first paycheque.

CBD - cannabidiol, an ingredient in marijuana - helps with “regulating your mood, sleep/wake cycle, immune system.”

The new partners will also organize an online fundraising event to raise funds for SANE, a mental health charity.

- Alexander Ames

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Fear is a useless emotion unless it’s followed by action, but getting from fear to action requires a critical middle step: Bravery.

- Alexander Ames

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Partnering with a bunch of men who took the road less traveled and are living out a dream as a result - that felt pretty spot on.

London Esports are keen to support Aver’s mission of tackling stigmas around bravery and men’s mental health.