LOGAN PAUL & KSI’S PRIME HYDRATION BECOMES FIRST INFLUENCER BRAND TO SPONSOR NASCAR TEAM

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LOGAN PAUL & KSI’S PRIME HYDRATION BECOMES FIRST INFLUENCER BRAND TO SPONSOR NASCAR TEAM

WHAT HAPPENED?

Logan Paul & KSI’s popular sports drink ‘Prime Hydration’ has become the first influencer-led brand to sponsor a NASCAR team.

Announced by MBM Motorsports, it was revealed that Xfinityrace car driver Tommy Hill will be driving a blue-raspberry Prime themed car during the race at Charlotte Motor Speedway.

– LOGAN PAUL

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As one of the fastest-growing hydration drinks in America, this partnership couldn’t have come at a better time as we continue to expand in other markets and share what Prime is all about. We’re taking Prime to the next level and are excited to introduce our brand to the world of NASCAR.

The partnership appears to only take place during this specific race, so we’ll have to wait to see if Prime continues to stay in the NASCAR community in the future.

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