JOSH RICHARDS, NOAH BECK, AND GRIFFIN JOHNSON START $15M VENTURE CAPITAL FUND

TIKTOK WAS JUST THE START.

TikTok stars are continuing to branch out and Animal Capital is the latest attempt from three of the biggest names on the platform.

The brand new venture capital fund aims to be the first with a specific Gen-Z focus, launching with Richards, Beck, and Johnson at the helm.

From fundraising to large-scale launches, the young influencers aim to assist startup companies in reaching a “new generation of consumers.”

At more than 60 million TikTok followers combined, the three influencers believe they can “really affect business outcomes” for emerging brands.

In the past 12 months, Animal Capital has invested in a number of startups, including Super Coffee and smartphone app Breakr.

“We want to set an example for other digital creators who maybe haven’t thought about how to leverage their value, Digital creators have a lot to offer, they are uniquely tapped into the culture.”

- ANIMAL CAPITAL

From Justin Kan, co-founder of Twitch, to Sukhinder Singh Cassidy, former Google executive, the team is full of experienced investors.