HALSEY SAYS LABEL “WON’T LET” THEM RELEASE SONG UNTIL FAKE VIRAL TIKTOK MOMENT

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HALSEY SAYS LABEL “WON’T LET” THEM RELEASE SONG UNTIL FAKE VIRAL TIKTOK MOMENT

WHAT HAPPENED?

Halsey has called out their record label after they reportedly told them that they “won’t let” them release their new song until they fake a viral TikTok moment.

In a TikTok posted on May 22, Halsey posted a video to her account, in which she explained via captions:

– HALSEY

“”

Basically, I have a song that I love that I wanna release ASAP, but my record label won’t let me. I’ve been in this industry for 8 years, and I’ve sold over 165 million records, and my record company is saying that I can’t release it unless they can fake a viral moment on TikTok.

– HALSEY

“”

Everything is marketing. And they are doing this to basically every artist these days. I just wanna release music man. And I deserve better tbh. I’m tired.

Additionally, in response to commenters claiming that they’re using this as a marketing tactic, they said:

– HALSEY

“”

I’ve been minding my own business on tour taking care of my baby. Four albums deep. Coasting. I’m way too established to stir something like this up for no reason or resort to this as a marketing tactic but now I’m in too deep so there’s no going back.

It’s common for new hits to blow up on TikTok, and Lizzo’s song ‘About Damn Time’ is the current trend to take over the short-form video app.

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