DIABLO IMMORTAL HAS RAKED IN OVER $100 MILLION IN JUST 2 MONTHS

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DIABLO IMMORTAL HAS RAKED IN OVER $100 MILLION IN JUST 2 MONTHS

WHAT HAPPENED?

Diablo Immortal mobile is Blizzard’s free-to-play, handheld version of the popular MMO. The game’s microtransactions have proven to be a win for the company earning over $100 million in two months.

In comparison, Pokemon Go took two weeks to reach $100 million, which is understandable given the franchise’s worldwide appeal to all age groups, whereas Fortnite took twelve weeks.

– blizzard

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During its first two days of release, Diablo Immortal ranked as the No. 1 most downloaded app across all categories on the Apple App Store in the country [China]. On launch day, it ranked as the No. 3 top grossing game on the marketplace.

This tells us that if Blizzard had been able to secure the MMO a day one debut in China, then we may have been looking at a far shorter time to reach the $100 million figure.

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