MrBeast tweeted out an ad he and his team had made for TV before it got knocked back by the censorship board for non-compliance.
Non-compliance is a term used by the FCC for a catch-all for anything that breaks their extensive rules about what is able to be shown on Broadcast TV.
Within the ad Donaldson directly starts with a close up of a Hershey bar before declaring that “honestly, it doesn’t taste that great.”
This level of firing at another company making the exact product you’re trying to sell, while working excellently for generating buzz, is what appears to be the reason for the rejection of the ad.
In the final moments of the ad, Donaldson also posted a fake ‘fineprint’ with statemetns like “Why are you reading this?” and “All of this is fake”.