Why 100 Thieves is the HOTTEST brand in esports right now

by Dexerto


Written by Adam Fitch, Voiced by Jess Brohard

Esports is full of big brands, a lot of which have been around since the industry’s humble beginnings. 

That alone is impressive, the ability to withstand the early days of a movement that’s still hard to monetise two decades later. 

Something that’s arguably more impressive, however, is a new competitor entering the fray and catching up with the legacy brands in just a couple of years.

That’s the story of 100 Thieves, the brainchild of Matthew “Nadeshot” Haag - arguably esports’ first superstar |