Where to buy iPhone 15: Price, specs, availability, release date, and more

Joel Loynds
iPhone 15 Pro against a dark background

Want to know where to buy the iPhone 15? You’re in the right place. Here is everything you need to know about the new iPhone 15 line-up.

After many leaks, rumors, and reports, the all-new iPhone 15 lineup is finally here. Launched at the Fall event, dubbed Wanderlust, Apple also introduced many other products and held back a few, probably for another event in October.

The new iPhone 15 series comes in four variants – the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. Apple segregates the phones based on their sizes, as the iPhone 15 and the iPhone 15 Pro sport a 6.1-inch display, and the iPhone 15 Plus and Pro Max boast a larger 6.7-inch display.

Contrary to earlier reports, no iPhone 15 Ultra was introduced this year. As anticipated, all the iPhones got new charging tech and a Dynamic Island, while the iPhone 15 Pro also got a new action button.

While on the face of it, it may seem that Apple didn’t introduce anything groundbreaking at this event, from Apple’s perspective, it has dished out the most important updates in a single event across its product line.

So, if you’re interested in getting your hands on the new iPhone 15 and want to know where to buy the new iPhones, here is what you need to know.

ModelPricePurchase Link
iPhone 15Starts at $799Apple, Best Buy
iPhone 15 PlusStarts at $899Apple, Best Buy
iPhone 15 ProStarts at $999Apple, Best Buy
iPhone 15 Pro MaxStarts at $1199Apple, Best Buy

iPhone 15 release date

iPhone 15. iPhone 15 Pro, iPhone 15 Pro Max

All iPhone 15 models will be up for pre-order starting September 15, 2023, and begin retailing on September 22, both online and in-store.

The iPhone 15 was announced on September 12, 2023, revealing all phones under the iPhone 15 series, including the iPhone 15, 15 Plus, Pro, and Pro Max.

Earlier rumors hinted that Apple might be facing some supply issues, which could result in the iPhone 15 Pro Max arriving slightly late; however, the phone will be made available along with other phones in the series.

iPhone 15 Price 

 iPhone 15iPhone 15 PlusiPhone 15 ProiPhone 15 Pro Max
128 GB$799$899$999NA
256 GB$899$999$1099$1199
512 GB$1099$1199$1299$1399
1TBNANA$1499$1599

The retail price of iPhone 15 starts at $799. The starting price of all the variants of the iPhone 15 has remained unchanged, while the iPhone 15 Pro Max is slightly costlier than the iPhone 14 Pro Max at launch.

The iPhone 15 Plus starts at $899, the Pro starts at $999, while the base variant of the Pro Max is priced at $1199, which is $100 more than its predecessor.

iPhone 15 specification

The iPhone 15 lineup has been refreshed with some welcome changes. Thanks to these updates, there is a clear differentiation between the Pro and Non-Pro phones and the two Pro phones.

The iPhone 15 and 15 Plus now have an A16 Bionic chipset that powered the iPhone 14 Pro smartphones last year. The two phones get a 6.1-inch and a 6.7-inch Super Retina XDR OLED display with a brightness of 1600 Nits. Apple only offers a 60Hz refresh rate on the base phones, which is unfortunate for a premium phone in 2023. Moreover, always-on-display also remains a Pro feature.

All four iPhone 15 models now have USB Type C ports for charging. While the base variants come with USB C 2.0, the Pro phones have a much faster and more powerful USB C 3.2 port.

The iPhone 15 Pro and Pro Max also get the new Action Button, replacing the mute switch. This new button opens up endless opportunities for users to perform frequently used tasks with the click of a button. Apple’s new A17 Bionic chipset powers the iPhone 15 Pro and 15 Pro Max.

Design

With the iPhone 15, Apple has finally done away with the notch, at least on the flagship lineup. All four phones get the pill-shaped Dynamic Island. The new iPhones also do not have sharp-edged sides, instead coming with slightly curved edges.

The iPhone 15 and 15 Plus will have aluminum sides and a glass back similar to the iPhone 14 and 14 Plus. These phones will be available in five color options – pink, black, white, blue, and yellow.

The iPhone 15 Pro and Pro Max will have titanium sides and glass back. These phones will come in dark gray, black, dark blue, and light grey colorways.

iPhone 15 Camera

iPhone 15 Pro max camera

The camera setup on the entire iPhone 15 series has been upgraded. The iPhone 15 and 15 Plus have a dual camera setup at the back with a 48MP primary image sensor and a 12 MP ultra-wide sensor. This is a substantial update over the iPhone 14 and 14 Plus, which came with a 12MP primary snapper.

The iPhone 15 Pro and the Pro Max have a more powerful camera module. The triple camera setup on these two Pro phones consists of a 48MP primary sensor, a 12.7MP sensor with a telephoto lens, and a 13 MP ultra-wide camera.

The iPhone 15 Pro Max telephoto camera comes with a periscope lens offering up to 10X optical and 25x digital zoom.

Should you buy the iPhone 15?

iphone 15

This is the first time in a few years that even the base variants of the iPhone 15 lineup have made substantial improvements, making them a device worth considering. With the new camera system, USB C charging port, new colors, and design, the notchless iPhone 15 is ideal for a person looking to upgrade from previous generations. If you need the same with a slightly bigger display and battery pack, you can go for the iPhone 15 Plus.

Apple has differentiated the two Pro iPhone 15 phones. These are way more powerful than any other iPhones ever, and if you’re a pro user who loves capturing images and videos, Apple has given you more reasons to pick up one of the Pro phones.

The new iPhone 15 Pro phones will also get console-grade AAA titles like native versions of Resident Evil 4 Remake, Resident Evil Village, Death Stranding, and Assassin’s Creed Mirage. Apple says the iPhone 15 Pro and Pro Max represent the “next generation of mobile gaming.”

While some users feel Apple didn’t have much to announce at this event, the truth is the opposite. The company knows that most users do not upgrade their iPhones every year, and if you compare the iPhone 15 lineup with the iPhone 12 or 13, you’ll find that the new phones have massive upgrades.

So, if you’re looking to adopt the iPhone for the first time or want to upgrade from iPhone 12/13, then the iPhone 15 lineup offers enough choices and reasons.

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About The Author

E-Commerce Editor. You can get in touch with him over email: joel.loynds@dexerto.com. He's written extensively about video games and tech for over a decade for various sites. Previously seen on Scan, WePC, PCGuide, Eurogamer, Digital Foundry and Metro.co.uk. A deep love for old tech, bad games and even jankier MTG decks.