The Chipotle Challenger Series is returning with an online competition for 2020, as the biggest names in gaming and esports join up with fans, who have the chance to win $50,000 and free Chipotle for a year.
Partnering with 100 Thieves, the team's founder and CEO Matthew 'Nadeshot' Haag will be joined by streamers Brooke 'BrookeAB' Bond, Jack 'CouRage' Dunlop, Tucker 'Jericho' Boner and TSM's Ali 'Myth' Kabbani, to take part in the 2020 Challenger Series.
The official game for the first series will be announced Monday, April 6 when the registration portal opens. Finale champions will win $25,000 cash and an exclusive card that grants winners a year of free Chipotle. Chipotle will make matching prize pool donation of $25,000 towards the winner’s choice of charities supporting the ongoing global crisis.
Chipotle Challenger Series 2020 format
The Chipotle Challenger Series first launched last year at DreamHack in Dallas, TX and will now be virtual in 2020 with an online tournament that gives every fan across the U.S. the opportunity to join the competition and prove their skills in some of the world’s most popular games.
Each CCS competition will consist of three Qualifiers, with the first occurring April 16, 2020, and a live-broadcasted Finale. The Finale competition will be held April 25th and feature the top performing teams from the Qualifier. These teams will have the opportunity to go head-to-head against fan favorites in esports as well as Chipotle-fan gamers in sports, music and entertainment like professional basketball players Marcus Smart, Josh Hart, DeMarcus Cousins, Meyers Leonard, Mikal Bridges, and Romeo Langford, award winning DJ Steve Aoki, actors Finn Wolfhard and Jerry Ferrara, baseball outfielder Joc Pederson, DJ-Gamer CRAY, USA Hockey’s Hilary Knight, elite basketball prospects James Wiseman and R.J. Hampton, and U.S. Soccer’s Allie Long will all be competing in the 2020 Chipotle Challenger Series. Chipotle will unveil more celebrity participants during the lead up to the competition.
What can you win in the Chipotle Challenger Series?
Winners will take home a whopping $25,000, as well as a year of free Chipotle. There will also be lots of exclusive content and free giveaways too.
“Bringing the Chipotle Challenger Series online provides the perfect platform to directly engage new and loyal esports fans,” said Chris Brandt, Chief Marketing Officer at Chipotle. “We are excited to connect up-and-coming talent in the space with their gaming heroes for a real competition with huge prizes.”
Chipotle and esports
This is far from Chipotle’s first foray into the world of esports. In 2017 the company made headlines as one of OpTic Gaming’s main sponsors and the Chipotle logo was on proud display when the organization’s Call of Duty roster took home the trophy at the 2017 Call of Duty World League Championship.
The Challenger Series first kicked off at DreamHack Dallas, where players duked it out on PUBG, before moving to Fortnite for the second event at DreamHack Atlanta.
In 2018 Chipotle became a title sponsor of Team SoloMid’s competitive Fortnite roster, specifically the TSM Fortnite house in California. This has led to various collaborations, including one of the world’s most recognized streamers, Ali ‘Myth’ Kabbani, creating his own burrito inside a Chipotle store.
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