Shroud Wipes Out the Cloud9 Rainbow Six Professional Team in One Round - Dexerto
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Shroud Wipes Out the Cloud9 Rainbow Six Professional Team in One Round

Published: 7/Aug/2018 14:20 Updated: 7/Aug/2018 14:26

by Calum Patterson

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No one doubts shroud’s skill as a gamer, especially in FPS games, but facing the professional Cloud9 Rainbow Six Siege roster would be too much for even shroud… right?

Unsurprisingly, wrong. Shroud, formerly a professional Counter-Strike player for C9, more than held his own up against the pro players, giving them a very close match.

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He had been trying out some ranked Rainbow Six when he and his squad stumbled across the entire Cloud9 team, who were presumably getting some practice in.

They dropped the first two rounds, but shroud’s big three-piece helped give his team some momentum, and they picked up a few rounds after that too.

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Stuck in a 2v4 situation, shroud did shroud things – taking out three of Cloud9’s top talents in close quarters with lightning quick reactions and precision.

His team did eventually go on to lose the match 5-3, but considering the C9 players were all diamond ranked, it didn’t hurt shroud’s own rank too much.

Often regarded as one of the finest PC players of first person shooters on Twitch, shroud has taken his talents from CS:GO to PUBG, Fortnite, Call of Duty and now Rainbow Six.

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His channel is the third most followed on the site (recently surpassed for 2nd by TSM Myth), and he regularly attracts well over 30,000 concurrent viewers.

Unfortunately this means that for those of us who would like to see shroud back playing professional esports, it is increasingly unlikely as he continues his dominance on Twitch.

But if Cloud9 ever needed a last-minute substitute for the Rainbow Six team, who knows, they may just call up an old friend, after seeing this clip.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.