The player, who said they've had an Overwatch account named "bob" for the last two years, posted about the amount of attention the name has gotten from other players since the release of Overwatch's newest hero Ashe.
B.O.B. is Ashe's Omnic butler, and comes out to act as her ultimate after she yells "B.O.B.! Do something!" which is exactly what players have been telling the user with the same name.
"Literally every game I join now, the first thing they say is “Bob, do something.” It was funny the first couple times on the PTR but it has to stop [please] lol. I don’t even play Ashe," user TheMoralPotato wrote in the post on Reddit.
"The story behind my name isn’t even interesting," MoralPotato wrote. "When the client told me to put in my name I just threw Bob out there figuring it’d be taken but alas, I am now stuck with Bob."
The player's unique predicament even caught the eye of Overwatch Lead Software Engineer Bill Warnecke.
"I’ll admit I’m laughing at this post, but really if you contact customer support and link them this post I think they can change your battle tag," Warnecke wrote in the comments. "Cheers Bob! :)"
B.O.B. has quickly become a favorite for Overwatch fans, even being more popular for some players than Ashe herself.
MoralPotato thanked Warnecke for his help, but it's not clear if they really intend to change their suddenly-popular name on Battle.net.