Immortals reportedly shopping around Los Angeles Valiant ahead of potential OWL departure - Dexerto

Immortals reportedly weighing up OWL exit with Los Angeles Valiant sale

Published: 12/Nov/2020 1:48

by Isaac McIntyre


Los Angeles Valiant may be the next Overwatch League franchise to change hands, with owners Immortals Gaming Club ⁠— one of the original OWL investors ⁠— reportedly weighing up sale options for the North American franchise.

The Valiant was one of the Overwatch League’s original founding franchises. Immortals were one of 12 investors to pay the then-$20 million buy-in fee to join Activision-Blizzard’s developing international Overwatch competition.

Immortals elected Los Angeles as their local market, alongside Stan Kroenke’s franchise, Los Angeles Gladiators. They have had a mixed history in the Overwatch League, first placing second in 2018, before running 13th and 8th in 2019 and 2020.

The report, first published by Bloomberg on Nov. 12, suggests Immortals is looking to drop city-specific teams moving forward, particularly Activision’s two flagship leagues, the OWL and CDL.

Immortals, led by Noah Whinston, pulled out of the Call of Duty League earlier this month in a similar move. They sold the OpTic Gaming brand to original org founder Hector “H3CZ” Rodriguez, and handed their CDL slot to 100 Thieves.

Immortals have already pulled the plug on the Call of Duty League, selling their franchise spot.
Activision Blizzard
Immortals have already pulled the plug on the Call of Duty League, selling their franchise spot.

Immortals Gaming has publicly sounded plans to move into online gaming focus moving into the future. One of its key products is Gamers Club, a subscription service designed to “connect video-game players,” which will be a focus moving forward.

“We’ve enjoyed strong growth in our non-team asset portfolio and are excited to leverage a strong balance sheet and focus our energy, time, capital, and resources on these aspects of the business,” Immortals CEO Ari Segal said last week.

The organization has no intention to abandon esports entirely, either. Immortals also owns a team slot in North America’s League of Legends Championship Series and operates CSGO roster, MIBR, in Flashpoint and the BLAST Premier league.

The company also announced a $26m financing round last week. New org investors include Meg Whitman, who is an Immortals board member and former eBay CEO.

Los Angeles Valiant is expected to continue under new ownership if Immortals do sell.
Activision Blizzard
Los Angeles Valiant is expected to continue under new ownership if Immortals do sell.

Valiant haven’t made an Overwatch League signing since Jan. 15, when they signed damage pro Kai “KSP” Collins. The team recently released Apply, GiG, and OWL fan-favorite McGravy on Oct. 16.

Immortals was founded five years ago, and first started in League of Legends. The esports organization’s high-profile investors include Phil Anschutz’s AEG, Lions Gate Entertainment, Santa Monica-based March Capital Partners, and more.


How does Addison Rae make money? TikTok star’s revenue streams explained

Published: 24/Feb/2021 16:04 Updated: 24/Feb/2021 16:27

by Adam Fitch


When you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she’s poised to make millions of dollars because of it.

The 20-year-old is traditionally a dancer, competing in the sport across the United States since the age of six. After blowing up on TikTok from, unsurprisingly, dancing, in late 2019, she’s amassed millions of followers across all major social media platforms.

The typical method of monetization for influencers comes in the form of sponsored posts and brand deals, and that certainly was the case for Addison early on. Though, after signing with talent agency WME in January 2020, she has her sights set on devising major revenue streams across multiple mediums.

From pretty standard ways of making money like advertisements on YouTube to launching her own beauty line, Addison is proof that social networks such as TikTok can serve as launchpads for a career that’s much bigger than any single platform. As she continues to expand her footprint and command higher paydays, it’s worthwhile looking at how she’s building an empire that may well set her up for life.

How Addison Rae makes money


Addison Rae Mama Knows Best Podcast
Spotify are hoping to bring more teenages to their platform with Addison Rae’s podcast.

Addison Rae is a major force in the world of content creation, it’s even been reported that she was the highest-earning TikToker in 2019. The majority of her income, which was said to be $5m that year, was from posting sponsored posts for the likes of Rebook and Fashion Nova.

When going live on TikTok, viewers can donate in the form of gifting. Addison Rae, once living in the Hype House — a collective of content creators in Los Angeles — has gone live with her friends to give further insight into her lifestyle, an enviable one for her many young fans. So, from TikTok alone, she’s made plenty from gifting and branded content deals.

Then, as you’d perhaps expect, there’s YouTube. The Google-owned video platform isn’t Addison’s main platform but she’s proven that she is a hit on there whenever she chooses to post. With 4.64m subscribers at the time of writing after posting only 16 videos, she makes money from adverts on her content and sponsorships from brands.

It’s clear that sponsored content is a big driver of revenue for the dancer, and that translates over to Instagram too. Companies such as American Eagle, Disney, and Daniel Wellington have all paid healthy sums to have a presence on her ever-popular feed.

Moving away from video content, Addison Rae signed a podcast deal with Spotify in July 2020. Published weekly, Mama Knows Best is an original audio product from the TikTok star and her mother, Sheri Nicole. The show is produced by Spotify-owned Parcast. There’s no word on how much she’s being paid for this endeavour but if it’s even a fraction of the deal Joe Rogan closed then she’s receiving handsome cheques for her weekly show.

Other ventures

Addison Rae Merchandise
The internet celebrity’s merchandise range features lines based on popular phrases she coined through TikTok.

A fairly typical avenue for content creators to go down when they amass popularity is merchandise, and that’s no different with Addison Rae. She launched her own self-named merchandise store, in collaboration with Fanjoy, on May 1, 2020. Products available for purchase include clothes, phone cases, notebooks, and mugs.

An extension of her popular Instagram is a blossoming modelling career, one that was kickstarted by posing for Kim Kardashian’s SKIMS brand. She found herself blown up on a billboard in New York City in some of Kardashian’s line and has since publicly spoken about how much she enjoyed the experience. As she continues to grow in popularity, she’ll be tapped to be a face of major brands.

Getting further into the world of business, Addison Rae launched a joint venture with Madeby Collective in August 2020. ITEM Beauty is a makeup line that is said to be cruelty-free and vegan-friendly. It launched with just a handful of products but that’s to be expected; you wouldn’t want to invest too much into a new business initiative just to find out it wasn’t in-demand. More products have been launched since, perhaps indicating that it was received well by her audience.

Addison Rae ITEM Beauty
Addison Rae’s beauty line ITEM launched with a limited range but has since expanded.

Film & music

In September 2020, Addison took a major step into the world of traditional entertainment when it was announced that she had been cast in a movie. ‘He’s All That’ is a remake of the 1999 comedy ‘She’s All That’ and she’s occupying the main role. At the time of writing, she’s busy at work filming her Hollywood debut.

While not confirmed, it appears as if she has other ventures in the works too. As expected based on her desires to pursue many facets of the entertainment industry, there are rumors that she’ll soon be launching a music career, including a Nicki Minaj collab, and that she has a reality television show in the works. One thing is for certain though, and that is she has no interest in being pigeonholed — there’s no doubt she’ll make a killing financially along the way, too.