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Archive • Feb 12, 2018

Renault Sport Links Up With Team Vitality in Major New Partnership

Renault Sport has officially joined forces with Team Vitality as the French organization's newest esports partner. Team Vitality is one of the biggest French esports organizations with teams in games ranging from Rainbow Six to Hearthstone and Clash Royale.

However, it is best known for its rosters in League of Legends and Call of Duty. In LoL, the Vitality is currently competing in the EU LCS and is topping the table with an impressive 7-1 record. In Call of Duty, Vitality owns the top French team which also happens to be the only French roster to qualify for competition in the CWL Global Pro League. But the popular organization is always on the look-out for ways of expanding, and on February 12th a massive new deal was revealed.

Renault Sport took to Twitter to reveal that they are making an "entrance" into esports and that they are linking up with Vitality to do so. The first team that Renault Sports will be sponsoring is a Rocket League lineup featuring Philip 'Paschy90' Paschmeyer, Victor 'Fairy Peak' Locquet and Sandro 'FreaKii' Holzwarth.  

  The partnership will seemingly be solely for motorsports/driving related games where the esports scene continues to grow with the likes of the F1 Esports Series and WRC Esports. Renault is a French autombile manufacturer that has been around since 1899. The new partnership with Team Vitality proves yet again that major motorsport and automobile companies and beginning to sit up and take notice of esports. Formula 1 driver Fernando Alonso announced his own esports team back in November, and McLaren hired a new simulation driver based off of their very own esports competition in the same month.

Image: Renault