A photo phenomenon for a good cause is sweeping through the competitive Overwatch community.
The #BabybayChallenge started out as a bit of fun. With Andrej ‘Babybay’ Francisty Having launched his Instagram account with an amusing selfie – a black-and-white pose that would be taking itself too seriously if it wasn’t obviously tongue-in-cheek – a little boost from the official San Francisco Shock Twitter account soon had others imitating the photo.
After the photo generated some attention, however, the Shock saw an opportunity to do some good – and in the process, earn some deserved positive publicity – by turning the challenge into a charity fundraiser.
Following a similar principle to that of the ALS Challenge, the Shock challenged their fans to post a picture of themselves imitating the picture alongside Babybay’s original, as well as pass the challenge on to someone else. For every submission, the Shock would make a donation to a local charity.
While the size of the donation per submission has yet to be finalized – this having been an impromptu fundraiser, the Shock understandably didn’t make any instant commitments – they have now revealed the charity they’ll be supporting. Whatever is raised by the #BabyBayChallenge will go to National Alliance on Mental Health (NAMI) San Francisco.
The challenge has been taken up by large swathes of the competitive Overwatch community, including almost all of the broadcast talent for the Overwatch League and the league’s commissioner himself Nate Nanzer. Legendary NBA player and NRG/San Francisco Shock investor Shaquille O’Neal even got in on the action.
If you want to get involved in the fun and help support a good cause, simply take a photo in the style of Babybay’s original and tweet it to the San Francisco Shock
with the hashtag #BabyBayChallenge.