McLaren has proven its commitment to esports by hiring former Microsoft employee Ben Payne as their new "director of esports".
The automotive company entered the world of esports earlier in 2017 and is currently running the "Worlds Fastest Gamer" competition which will end later this week.
The competition involved months of qualification which have ended with 12 finalists who will attend the company's Woking base with the chance of becoming one of the team's simulator drivers in 2018.
Payne will now run the esports division for the company. He joins from Microsoft where he worked in third part marketing, partnerships, and events for Xbox EMEA. He also previously worked for the likes of SEGA and 2K games.
As the first Foruma 1 team to announce its involvement in esports, McLaren continues to show that it is taking the industry seriously.
Upon joining McLaren, Payne said:
“I’m delighted to be joining McLaren as director of esports during the climax of this year’s prestigious World’s Fastest Gamer contest. It’s undoubtedly an exciting time to be joining the organisation, and I’m looking forward to helping the McLaren brand grow and develop through its esports and gaming proposition.”
Meanwhile, the Executive Director for McLaren's Tehcnology Group, Zak Brown, said:
“Gaming and esports are two huge and exciting markets, and we believe that they’re essential elements of McLaren’s new marketing platform. The growth and appeal of gaming, and its close relationship to motorsport and Formula 1, makes this a natural area of expansion for us.”
To find out more about the Worlds Fastest Gamer competition, head to company's website
The final winner will be decided on November 21st.
Image Credit: McLaren