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Archive • Jul 06, 2016

Manchester City Football Club Launch Esports Division

Breaking news out of England as it's revealed that Manchester City Football Club have announced they've picked up a FIFA esports player. Joining the likes of West Ham, Wolfsburg, FC Schalke and Santos who have already picked up esports teams, the move jumps ahead of Manchester United who are expecting to pick up an Overwatch team in the near future. Kieran ‘Kez’ Brown will be the first esports player on the Man City books as the Premier League team embark on a new adventure in digital sports. A full press release has revealed for now they will be focusing on FIFA, with no mention of other titles right now. In a bid for their fans to understand what Esports is, they've also included a video explaining what it is within their news post. Manchester City statement -
The Club have snapped up the youngster as they announce their move into eSports, which will have a particular focus on EA SPORTS FIFA. A talented FIFA player, Brown, from York, becomes the first eSports player in the Club’s history and will represent the Blues at both tournaments and fan events. Commenting on the announcement, the new recruit admitted he can’t wait to get started. He said: “It’s exciting; it’s something new for the Club and it’s something new for me. "I’m going to livestream on twitch, I’m going to be making videos for Manchester City’s YouTube channel and I’m going to be playing some City fans and representing City in future tournaments, which I’m looking forward to. This is an opportunity which not many people get the chance to do and I couldn’t turn it down.” The Club share Brown’s excitement and are pleased to have the opportunity to add the youngster to their ranks. Diego Gigliani, SVP, Media and Innovation, City Football Marketing, added: “This is a natural evolution for Manchester City. We’ve been very involved with our partner, EA SPORTS, and the FIFA franchise for some time. "As eSports continues to gain momentum, it makes sense for our Club to be part of the action and get closer to our fans, who love playing EA SPORTS FIFA as Manchester City. We will be a bigger presence at gaming tournaments, we will have more content through our digital channels and we will activate even more with our fans at matches and Club events. “When we set out to find an eSports player, we decided we wanted someone who was a fantastic, young, talent, but also with a hunger and a desire to grow. We strongly believe we have found that in Kieran. He is full of potential. Not only is he a great player, but we also believe he will engage and interact brilliantly with our fans all around the world.”

Source - Man City Website


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