If you've been around esports long enough, you'll know about the eye spectacle brand Gunnar Optiks.
Founded in 2007, Gunnar Optik's specialize in treated eyewear marketed as safety glasses that protect eyes from computer vision syndrome.
The product has been worn and promoted by a host of top-level esports players and personalities, including the likes of Ian 'Enable' Wyatt, Mike 'Hastr0' Rufail and Jordan 'n0thing' Gilbert.
Over the years the company has dipped in and out of relevance, although it has always maintained some sort of presence, despite not always being in the spotlight.
Gunnars have now received US-wide attention after founder Joe Croft appeared on US reality TV show, Shark Tank, and accepted a deal for $750,000 loan at 8% interest for 5% of the company.
The show allows company owners the opportunity to pitch their business ideas to five very successful men and women of the business world.
Hastr0 was once the poster boy of Gunnar Optiks
The majority of those who enter the show often have their ideas picked apart and sent away packing, but for Gunnars founder Joe, he managed to secure himself a new deal, although he did almost run out of luck towards the end of the segment.
A clip has been uploaded to the Shark Tank Twitter
account showing Joe attempting to negotiate, but ultimately accepting the original deal.