Industry | 1 year

EG and Alliance Seperate from Twitch Owned Agency

The two esports organisations owned by the GoodGame Agency, a subsidiary of Twitch, will now become player owned a press release has revealed.

The Evil Geniuses and Alliance brands will become independent player owned operations in a bid to remove any potential conflict of interest for the streaming platform.

“Evil Geniuses and Alliance are two of the most recognizable brands in esports in no small part because of the vision and infrastructure of GoodGame, a company Twitch acquired in 2014,” said Kevin Lin, COO at Twitch. “We acquired GoodGame for its expertise and leadership in the sponsorship space, and we continue to be captivated by the idea of scaling those services and monetization opportunities to the wider gaming community. We also had an obligation to ensure the teams operated independently and received no preferential treatment on Twitch.”


“Today, we’re pleased to fully realize that independence, as we announce that both Evil Geniuses and Alliance will become independent player-owned organizations,” continued Lin. “While they’ll still be streaming on Twitch and we’ll continue providing support services, both teams’ brands, player contracts, and futures are now in the hands of the players and player-selected management. They will have complete independence and we will work with them as we would any other esports team.”

Related – Milwaukee Bucks Owner Investing into Esports

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