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Archive • Mar 13, 2018

Gfinity and Turtle Beach Partner Up for the UK Elite Series

The headphone a professional player wears is arguably one of the most important elements of their setup. The ten team competition features some of the biggest organizations in the world such as Fnatic and Team Envy playing across Rocket League, Street Fighter V and FIFA 18.

Now in its third season, the UK Elite Series confirmed on Monday, March 13th that the competition will be streamed exclusively on Facebook. Just one day later and another announcement, but this time it's confirming that Turtle Beach will be their audio partner.

The headphones a professional player wears is arguably one of the most important elements of their setup and it appears Neville Upton, Chief Executive of Gfinity, has taken this into consideration.
“We are delighted to announce Turtle Beach as a commercial partner for our Elite Series during 2018. They are the preferred choice for both aspiring players who wish to take their gaming to the next level through to the pro gamers competing at the very top.”

Julian Woods, Managing Director of Turtle Beach EU, also commented on the deal.
“We aim to support esports at every level, from grass-roots to pro players, and this is a core value shared by Gfinity and the Elite Series, so this partnership is a perfect match. Audio is a crucial element for esports and we’re extremely happy to deliver the best possible experience for the Elite Series competitors.”
  The full press release can be read below: LONDON, 13th March 2018: Gfinity, a leading international esports entertainment group, today announces that gaming headset manufacturer, Turtle Beach, has signed a sponsorship agreement and will become the Official Audio Partner for the Gfinity Elite Series throughout 2018. Turtle Beach’s agreement starts with immediate effect and will continue for Season Four which will commence later in the year. As part of this brand-new deal, all players will wear the Turtle Beach Elite Pro headset to support their performance in the Gfinity Elite Series tournament. Designed for the pro-athlete this headset revolutionises gaming with Turtle Beach’s ComforTec™ Fit System.  Comfort is key for professional gamers, and the innovative adjustment system offers a fully personalised fit, essential for extensive hours of gameplay. Alongside the players reaping the benefits of the Turtle Beach Elite Pro, the leading gaming company will receive several sponsorship rights including in-show broadcast integration with product placement and caster endorsements, social media content and included in any gameplay sections of the weekly magazine style show Game On. The Gfinity Elite Series Season Three started on Friday 9th March with the inclusion of EA SPORTS FIFA 18 to complement existing favourites Street Fighter V and Rocket League. The regular season is played over five weeks, culminating in a three-week final with teams competing for their share of the £250,000 prize pool. “We are delighted to announce Turtle Beach as a commercial partner for our Elite Series during 2018,” said Neville Upton, Chief Executive of Gfinity. They are the preferred choice for both aspiring players who wish to take their gaming to the next level through to the pro gamers competing at the very top.” “We aim to support esports at every level, from grass-roots to pro players, and this is a core value shared by Gfinity and the Elite Series, so this partnership is a perfect match,” said Julian Woods, Managing Director of Turtle Beach EU. “Audio is a crucial element for esports and we’re extremely happy to deliver the best possible experience for the Elite Series competitors.” Infexious, pro Street Fighter V player for excel Esports said: “Turtle Beach is a renowned leader in gaming headsets and the Elite Pro includes features that matter to us and enhance our performance.  We can personalise our headsets which is essential for comfort and gives us all the added advantage of staying cool under pressure, ultimately giving us more control and fine tuning our game.”