Nintendo, Microsoft and Sony explain how Trump could make consoles too expensive - Dexerto

Nintendo, Microsoft and Sony explain how Trump could make consoles too expensive

Published: 26/Jun/2019 21:26 Updated: 26/Jun/2019 21:38

by Bill Cooney


In a joint letter to the Trump administration Nintendo, Microsoft and Sony have argued that U.S. President Donald Trump’s proposed tariffs on China could hurt the video game industry and make consoles more expensive than ever.

The letter was sent to the United States Trade Representative regarding the yet-to-be-finalized list of goods imported from China that will be subject to a new, 25 percent increase on tariffs (a tax on imports or exports between sovereign states).


Microsoft, Nintendo and Sony say the cost from these new taxes will ultimately be passed on to American consumers and could put more than 220,000 jobs at risk.

U.S. President Donald Trump (left) and Chinese President Xi Jinping (right) have yet to reach an agreement on trade between the two countries.

What did the companies have to say?

In the letter Microsoft, Sony and Nintendo point out that the video game industry generated $43.4 billion dollars in 2018 and employs more than 220,000 people both directly and indirectly.


They also point out that in 2018, over 96 percent of video game consoles imported into the United States were produced in China, which means they would be affected by the new 25 percent tariff – a cost that most likely would be passed on to consumers.

“The video game console supply chain has developed in China over many years of investment by our companies and our partners,” the letter read. “It would cause significant supply chain disruption to shift sourcing entirely to the United States or a third country, and it would increase costs – even beyond the cost of the proposed tariffs – on products that are already manufactured under tight margin conditions.”

“Given that the main purpose of video game consoles is to play games, the harm to the thousands of U.S.-based game and accessory developers who depend on console sales to generate demand for their products would be equally profound,” the letter continued. “The ripple effect of harm could be dramatic.”


96 percent of video game consoles imported into the United States are produced in China.

What happens next?

Trump laid out his new proposal to impose a 25 percent import tax on nearly all consumer goods produced in China in May of 2019, but so far there’s no official word from the White House or the U.S. Trade Representative about when they would go into effect.

China’s President Xi Jinping and Trump will both be at the 2019 G20 Summit in Osaka, Japan and there’s talk that the two could move forward on a trade agreement that would avoid the tariffs, but we’ll just have to wait and see.

All the recent talk from games companies about their amazing, next-gen consoles might be for nothing if the tariffs go into effect and the price climbs out of the reach of average video game consumers.


StreamElements supports underrepresented streamers with Creator Diversity Fund

Published: 2/Sep/2020 17:38 Updated: 3/Sep/2020 9:32

by Calum Patterson


StreamElements has announced the 20 recipients of its $100,000 Creator Diversity fund, providing creators of underrepresented groups on Twitch with professional livestreaming services.

These streamers are up-and-coming broadcasters who are fighting for their place in the uber-competitive landscape of livestreaming, and who face even harsher competition because of their protected characteristics.


The Creator Diversity Fund will provide them “a wide range of support from StreamElements which includes graphics, production, and mentorship.”

StreamElements Logo
StreamElements provides tools and services to livestreamers.

Additionally, SteelSeries is onboard to provide all recipients with Arctis 1 Wireless Gaming Headsets.


StreamElements said they were inspired to start the fund, due to an acknowledgment that these creators, in underrepresented groups, face extra challenges in the livestreaming space.

StreamElements Creator Diversity Fund Recipients

The creators were selected due to the type of content they were producing, their dedication to livestreaming, and their own insights provided when they applied.

The fund hopes to be “a way to help elevate their presence and voice in an ecosystem where discovery and access to information is an issue.”


Marc, who goes by Teknikalx on Twitch, told us “I applied for the fund because I thought it would be beneficial for my channel to receive additional support to give the channel a more professional look vs what I have now. Also to bring to light that programs like this exist and if a channel such as mine can receive support in this manner, other channels can too.”

Teknikalx boasts over 5,000 followers on Twitch, but says that having the support of StreamElements ‘Dream Team’ will “give a boost to my channel in the extra visibility to my content. I truly believe that the access to doors that would otherwise be closed will open, with their support to show that my content is worth not only checking out but supporting.”

Fellow streamer StreetGrind, who streams everything from Fall Guys to Horizon Zero Dawn, said the support from the Creator Diversity fund will take his “content and brand to the next level in overall aesthetics as well as consistency.”

Twitch streamer StreetGrind
StreetGrind, one of the recipients of the Creator Diversity Fund, aims to take his content and brand to the “next level.”

“I’m hoping to use this support to increase my discoverability on who I am and what my brand is about. Improving every day one step at a time and helping others along the way,” he explained. “We stand stronger together instead of individually.”

Another recipient, GoofyWise, similarly hopes the support will push his stream further and provide a better viewing experience. “Opportunities like these are rare especially those targeted to people who look like me.”



“I plan to use this opportunity to take my channel to the next level by giving my stream an increased level of professionalism that will attract viewers from all around,” he told Dexerto. “Not to mention the added confidence boost from having a higher quality look and feel. Look good, feel good!”

The support will include guidance on growing their brand, securing sponsorships, merchandising, and all other facets of growing and maintaining an audience.

StreamElements is one of the leading third-party services used by countless streamers to manage their donations, overlays, alerts and more while they are broadcasting.

“Livestreaming is not an easy profession and it can be even more daunting for members of underrepresented groups,” said Doron Nir, CEO, StreamElements. “With the Creator Diversity Fund, our goal is to provide those invaluable industry insights on top of improving all aspects of their channels.”

Each of the 20 recipients will have an “account manager”, with 24/7 assistance, and provided a selection of “in-game overlays, alerts, emotes, transitions, sub badges, headers, tipping pages, info panels, and logos,” customized for their channel.