Shroud explains why first games of Among Us were "confusing" - Dexerto
Gaming

Shroud explains why first games of Among Us were “confusing”

Published: 7/Sep/2020 16:05

by Joe Craven

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Michael ‘shroud’ Grzesiek, ex-CS:GO pro turned Twitch streamer, has shared his thoughts on Among Us, the Innersloth party game that has been taking over streaming platforms.

Recent trends in the gaming community have seen established titles take a back seat, while new, party games come to the forefront of the gaming scene. From Mediatonic’s Fall Guys to Innersloth’s Among Us, there has been something of a resurgence for party titles on streaming platforms.

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As one of the biggest streamers on Twitch, it was no surprise to see shroud turn his attention to Among Us in his early September streams.

He summarized his opening feelings on the game in a September 6 YouTube video, discussing what he likes about it and what he feels is important to note while playing.

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Among Us taking over Twitch
Innersloth
Among Us is the newest game taking over streaming platforms and entertaining audiences.

“That was a lot of fun, that was super fun,” he said, as he completed his final game. However, he criticized his chat for backseat gaming, describing his earlier games as something of a learning curve, as any new game would be.

The game’s tasks were described as “confusing”, but he accepted that his confusion was partially down to how new the game is.

He went on to summarize: “That game was pretty fun. I didn’t particularly love it but I thought it was pretty fun. You have to have the right people [as teammates].”

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Topic starts at 9:10

It is no surprise that shroud highlighted the importance of teammates, as Among Us is described as an “online and local party game of teamwork and betrayal for 4-10 players”.

In other words, playing it with friends is one of the best ways to enjoy it, and shroud’s suggestions are that he would not be willing to play it with people he is not that familiar with.

The original title’s popularity has taken off so much that developers Innersloth have already confirmed a sequel. It remains to be seen how much he will return to Innersloth’s party game but, as first impressions go, it appears to have struck some of the right chords.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.