Prominent esports organization Red Reserve have unveiled a new logo as part of their rebranding process.
The announcement was made on May 8th and includes a detailed look at the multi-faceted rebranding process in addition to the brand new logo.
Red Reserve was founded in 2014 by FaZe Banks and Scarce as a way for up and coming sniper talent to make it to the FaZe Clan roster.
Today, Red is a publicly traded company that features teams in the professional ranks of Call of Duty, Hearthstone, and Fortnite: Battle Royale.
- Read More: Team Kaliber Owner KOSDFF Will Attempt to Block the Sale of Methodz to OpTic via a Restraining Order
Their brand new logo was revealed in a video posted on the organization's official Twitter page.
— Red Reserve (@RedReserve) May 8, 2018
In the announcement, the Red Reserve Management Team described the motivations behind their decision to rebrand, as well as their plan moving forward.
In the quickly evolving esports ecosystem, all companies are forced to adapt and pivot. We’re dedicated to continuing to operate at the highest level within this competitive market and that is why today we’re excited to announce not only a rebrand to the Red Reserve logo but to the company as a whole, some of the key aspects in our rebrand include:
A new “modernized” logo; A dedication to improving internal operations and infrastructure by bringing in new staff in several different departments; Continuing to work with high-quality partners such as ULT, SCUF, Victrix, KontrolFreek, EWin Racing, and BattleRiff; Increasing our level of fan-interaction through partner activations, giveaways, and contests; Increasing the quality of our content pieces and bringing in new series such as our RESERVED documentary series; Bring in new world-class teams and players to play under the Red Reserve banner.
This announcement comes as part of what has been a period of major change for the European based organization.
Recently, Red's CoD roster was involved in a highly publicized transfer sage that eventually saw them acquire sought-after Matthew 'Skrapz' Marshall to replace Joshua-lee 'Joshh' Shephard.
Red Reserve will hope that their new brand and personnel will propel them to greater heights and success in the ever-growing world of esports.
The entirety of Red Reserve's announcement can be viewed on the org's official website here.