EA compares loot boxes to children’s toys - “they’re ethical and enjoyable” - Dexerto

EA compares loot boxes to children’s toys – “they’re ethical and enjoyable”

Published: 20/Jun/2019 17:31

by Meg Bethany Koepp


Gaming giant Electronic Arts has been embroiled in a gambling controversy over the past few months due to its loot box implementation in its games. Now, the company insists that the boxes are like children’s toys – completely “ethical” and “enjoyable.”

The ‘are loot boxes a form of gambling?’ debate has been taking centre stage for a few months now, with many taking issue with how big companies like EA are implementing the boxes in their games by locking content behind a paywall.

One of the biggest concerns is that some people, especially younger players, could find addictive qualities in the systems, turning what should be a simple pay-to-play loot box into a gambling nightmare. During a spoken evidence session with the UK Parliament’s Digital, Culture, Media, and Sport Committee on June 19, EA compared their loot boxes to children’s toys.

Respawn EntertainmentShould loot boxes be considered a form of gambling?

Loot boxes are “ethical” and “enjoyable”

When asked whether she considers loot boxes to be an ethical feature of EA’s games, the company’s VP of legal and govenment affairs Kerry Hopkins detailed how the company doesn’t call loot boxes by that name, and instead refers to them as “surprise mechanics.”

“If you go to a store that sells a lot of toys, and you do a search for ‘surprise toys’, what you’ll find is that this something that people enjoy.” Hopkins states, as she goes future into EA’s views. “People enjoy surprises. And so, it’s been something that’s been a part of toys for years, whether it’s Kinder Eggs, or Hatchimals, or LOL Surprise.”

“We do think the way that we have implemented these kinds of mechanics – and FIFA of course is our big one, our FIFA Ultimate Team and our packs – is actually quite ethical and quite fun, quite enjoyable to people.”

The issue people have isn’t whether it’s enjoyable though, it’s whether it can lead to gambling and whether it spikes addictive qualities in its participants, especially those of a younger age. But on the other hand, we all bought blind-packed Pokémon cards as kids with no harm done. 

People had mixed responses to EA’s comments

Obviously something like this is bound to spark debate in the community, and a lot of people have weighed in on EA’s views on loot boxes.

“EA comparing the push of loot boxes and gambling to children to a fucking kinder egg. I’ve seen it all.” YouTuber JCC tweeted.

“My son loves the Thomas the Train packs. But all the trains inside are of equal value. There is no magical golden train that is rare and worth more than others. That’s where EA misses the point. It’s straight up gambling.” one concerned parent replied.

Some did agree with the company’s views though, blaming the people who pay money for loot boxes in the first place, tweeting: “if your not intelligent enough to know the risks, you shouldn’t be buying the packs lol.”

One person even blamed influencers and YouTubers for advertising the boxes in videos, saying, “Don’t blame people who make them. Blame the people who buy it. If they cared enough, the would’ve stopped buying them. This bunch of idiots who keep buying them like they’re candies, and put them on YouTube to attract even more stupid people. What a great fun!”

You can expect this loot box debacle to be a hot topic for months to come, since many people have divided opinions on the subject, and many countries are currently investigating its ‘addictive’ qualities.


How to complete Oxlade-Chamberlain FIFA 21 Moments SBC: solutions & cost

Published: 5/Dec/2020 18:34

by Bill Cooney


EA Sports has rolled out a new Moments Squad Building Challenge for Liverpool midfielder Alexander Oxlade-Chamberlain, and we’ve got everything you need to know to complete it as quickly and cheaply as possible.

The English player’s new SBC celebrates his amazing goal vs. Belgian club K.R.C. Genk in the UCL 2019-20 Season, and he had plenty to choose from, scoring multiple times in the match.

Below, we’ll take a look at the stats, along with what exactly you need to do to knock the challenges out, and the total price this card will set you back.

Oxlade-Chamberlain Moments FIFA 21 stats
Stats for Oxlade-Chamberlain’s Moments card.

There are three separate challenges to complete for Oxlade-Chamberlain’s SBC, named Liverpool, Premier League and Top Form, respectively. Altogether they’ll set you back roughly 390,000 to 460,000 FUT Coins too, depending on your platform.

That’s not cheap no matter how you slice it, though you will get some packs for your troubles as well. If you do decide to take it on we’ve got the requirements and solutions listed down below.


  • Number of players from Liverpool: Min 1
  • In Form Players: Min 1
  • Squad Rating: Min 84
  • Team Chemistry: Min 75
  • Number of players in the Squad: 11
  • Reward: 1 Prime Mixed Players Pack

Premier League

  • Number of players from Premier League: Min 1
  • Squad Rating: Min 86
  • Team Chemistry: Min 70
  • Number of players in the Squad: 11
  • Reward: 1 Prime Electrum Players Pack

Top Form

  • In Form Players: Min 1
  • Squad Rating: Min 86
  • Team Chemistry: Min 65
  • Number of players in the Squad: 11
  • Reward: 1 Premium gold Players Pack

We’ll be updating this story with solutions to each challenge as soon as they become available, so be sure to check back shortly for the full rundown.

Time really shouldn’t be an issue with this SBC, as you have roughly a month until January 3 to get it done. While it is pricey for an 85 OVR, you do get three packs as rewards — definitely something to consider if you’re on the fence.

As always, be sure to follow us on Twitter @UltimateTeamUK for all the latest Ultimate Team news, updates, leaks and more for FIFA 21.