Xbox boss Phil Spencer backs Fortnite & Epic Games in Apple lawsuit - Dexerto
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Xbox boss Phil Spencer backs Fortnite & Epic Games in Apple lawsuit

Published: 23/Aug/2020 19:29

by Bill Cooney

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Microsoft has now entered the Apple v. Epic Games fray, throwing their weight behind the Fortnite developer as Apple prepares to cut off developer access to the Unreal Engine at the end of August.

Apple announced on August 17 that they would be cutting off Epic Games access to their iOS and Mac developer accounts at the end of the month amid the ongoing lawsuit over Fortnite transactions.

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This would effectively stop Epic from updating the Unreal Engine, which they own and run, for use on Apple operating systems.

Developers that use the system – including Microsoft – would end up being high and dry as a result, so the tech giant submitted an official statement affirming their support for Epic.

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Microsoft’s Xbox lead Phil Spencer explained that they had filed the statement in support of Epic because: “Ensuring that Epic has access to the latest Apple technology is the right thing for game developers and gamers.”

The company has plenty of reasons for supporting the company and the Unreal Engine, since many of their games available on iOS and Mac use it, like Forza Street, for example.

“If Unreal Engine cannot support games for iOS or macOS,” the statement clarifies. “Microsoft would be required to choose between abandoning its customers and potential customers on the iOS and macOS platforms or choosing a different game engine when preparing to develop new games.”

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Epic Games
Fortnite might have been one of the most popular games using Unreal Engine on iOS, but it’s far from the only one that relies on it.

“Even uncertainty about the Unreal Engine’s ability to continue supporting iOS and macOS will make it less likely for Microsoft (and, I believe, other game creators) to select Unreal Engine for their projects,” it continues, which could be a look at things to come if Apple does go on and remove Epic’s dev accounts.

So far, Apple has shown no sign of backing down from its end of August deadline, and it’s unknown if the courts will intervene to stop them either, even with Microsoft’s latest actions supporting Epic in what has escalated into much more than just a lawsuit over in-game transactions.

FIFA

EA removes FIFA 21 ad selling loot boxes to children after backlash

Published: 1/Oct/2020 5:30 Updated: 1/Oct/2020 5:47

by Bill Cooney

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September 30 update (9:30pm PT): EA has pulled the advertisement from all toy magazines, including the one shown in Smyths, promoting buying FIFA points in the lead-up to FIFA 21.

They have also apologized for not upholding their “responsibility we take for the experience of our younger players.”

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“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” they told Eurogamer in a statement.

Earlier: EA is under fire after users on the internet posted pictures of advertisements for FIFA 21 in-game purchases placed inside a children’s toy magazine.

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It’s that time of year again, the air is getting cooler, the holidays are fast approaching, and there’s a new FIFA game about to come out on October 6.

In the year 2020 it’s not strange at all to see ads for video games amongst other kinds of toys in your usual holiday catalogs (if you don’t already do all your shopping online). However ads for in-game transactions and not the games themselves are becoming more and more common, and people don’t seem to be too thrilled with the idea.

On Sept. 26 A Twitter account by the name of AllFifamistakes posted a picture from one of the latest in-store magazines for UK company Smyths Toys. The ad, for FIFA’s popular Ultimate Team mode, lists four steps for players to play FUT, with the second being “use FIFA points to open packs.”

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As any good FUT player knows, FIFA Points are the digital currency that is used specifically for that mode to unlock player packs, which are basically random loot boxes containing player cards and other upgrades.

Enough arguments have been made for and against loot boxes being a form of gambling than we could list in a series of articles, but they are one of the most unpopular features in modern-day gaming, and seen as a way for companies to keep cashing in on consumers after the fork out the sticker price just to play the game.

The fact that it’s in a toy magazine where a kid will most likely see it and bother his or her parent about buying them FIFA Points for some player packs is what seems to have ticked most people off, with some accusing EA of promoting gambling to their younger fans. However, this isn’t even the first FIFA game to employ such marketing tactics.

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As you can see above, EA SPORTS has been advertising using FIFA Points to open packs as part of their “four steps to FUT success” for at least a year now, with the exact same wording appearing on adverts for FIFA 20 back around holiday season 2019.

Like gambling itself, it doesn’t seem as though loot boxes will be going away any time soon no matter how unpopular they may be, but people obviously aren’t too fond of ads for them being waved under kids’ noses.

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