JD Sports to host esports tournament featuring multiple games - Dexerto

JD Sports to host esports tournament featuring multiple games

Published: 27/Jun/2019 12:59 Updated: 27/Jun/2019 14:41

by Joe O'Brien


Sports retailer JD Sports is set to take its first steps into esports with an event titled JDX.

JDX will feature tournaments for Fortnite, Rocket League, and FIFA 19, and will begin with offline open qualifiers taking place in London and Manchester.

The London qualifiers will take place on July 26 at the Westfield Stratford City shopping center, while the Manchester qualifiers will take place on July 31 at the Trafford Centre.

If you wish to participate in the JDX qualifiers, you have to register through the JD Sports mobile app, which can be downloaded for free. JD Sports are also offering some incentives for signing up, such as seven days of free membership at JD gyms.

From the qualifiers, 36 players will advance to the playoffs, which will take place at MediaCityUK dock10 in Salford on August 3.

Retail GazetteThe London qualifiers will take place in the Westfield shopping center.

The winners of the JDX tournaments will have the chance to join “Team JDX”, which will offer them the opportunity to take part in a training regime in Las Vegas, as well as feature in their ‘IAMJD’ national advertising campaign.

The Group Marketing Director of JD Sports, Stephen White, commented on the company’s move into esports:

“Esports is a natural fit to our customers and they are central to everything that we do. Gaming has a huge reach and relevance to the JD audience and we’re delighted to be bringing our first Esports events to London, Manchester and Salford this summer.”

JD Sports are the latest major brand to move into esports, following the lead of GAME by using their high street presence to host esports competitions.

The move comes as an increasing number of non-endemic companies look to establish some sort of presence in the esports industry, with 2019 seeing the likes of Mercedes-Benz and KIA entering partnerships with esports teams and leagues.


Mobile Legends esports event gets massive viewership on YouTube

Published: 21/Oct/2020 19:41

by Lauren Bergin


The Mobile Legends: Bang Bang Grand Finals that took place on Sunday 17 October has been identified as one of the biggest esports events of 2020, in terms of peak concurrent viewers.

While Mobile Legends may be unknown to many in the Western world, the game has cemented itself as one of the most dominant mobile games of the Southeast Asian mobile gaming scene. With millions of players worldwide, the game has become a behemoth in the competitive mobile esports environment.

Designed as a MOBA, the game sees the player join forces with four other players in an attempt to conquer the enemy base. It wears it’s League of Legends inspirations on its sleeve. Strategy and team composition are key, so it’s not your average handheld game.

Ryan Wyatt for YouTube
The Mobile Legends Grand Finals attracted 611,000 CCO viewers.

Mobile Legends YouTube viewership

This is even further proven by the fact that Sunday’s (17 October) Grand Finals attracted 611,000 peak concurrent (CCU) views, making it one of the most-watched esports events of the year, as highlighted by YouTube Gaming’s Ryan ‘Fwiz’ Wyatt.

Wyatt goes on to put the viewership numbers into perspective, noting that the recent ESL Pro League Season 12 Grand Final for CS:GO peaked at 316,000 CCO across both Twitch and Youtube.

Mobile gaming esports

When most people think of esports they imagine huge gaming arenas filled to the brim with glowing neon computers and young kids staring intently at their screens. However, mobile gaming is revolutionizing the way that we perceive esports.

With huge franchises such as Call of Duty now having a mobile professional scene, and rumors swirling about a possible mobile version of Riot Games’ newest title Valorant, mobile games are becoming an unstoppable force in the esports world.

It’s exciting to watch their expansion, especially in regions of the world where computer and console-based gaming are few and far between. Only the future knows whether mobile game titles will come to dominate the traditional esports scene, but until then it’s worth checking out Mobile Legends to see what all the hype is about.