ePremier League announced by EA and The Premier League - Dexerto

ePremier League announced by EA and The Premier League

Published: 4/Oct/2018 12:23

by Calum Patterson


Electronic Arts and The Premier League have announced the inaugural season of the ePremier League (ePL), to be operated and organized by Gfinity.

The biggest news is that all 20 current Premier League clubs will be represented in the league, which means a new undertaking for many, considering that only a handful of them already have esports players.

The ePL will begin in January 2019, starting with online qualifiers. It will last only three months, with the finals taking place on March 28-29, which will be broadcast live on Sky Sports.

Each ePremier League team will have two players, one from each console (PS4 and Xbox One), and competing in it will also earn points that directly feed into the season long Global Series for FIFA 19.

The Managing Director of the Premier League, Richard Masters, explained that “this new esports competition will provide our clubs with an exciting opportunity to engage” with their fans who are also passionate about FIFA.

For EA, it is massive boost to their esports ambitions, with the financial backing of the Premier League, but also the appeal to non-esports fans who may be more intrigued given the familiar names of all 20 Premier League clubs.

Todd Sitrin, GM of EA’s competitive gaming division, explained that the ePL will push FIFA esports to “unprecedented heights”, by using traditional sports to “accelerate” the growth of esports.

“Through the ePL, this partnership carves a critical path forward in expanding competition not only for players but for the hundreds of millions watching Premier League games who now can support their club on the virtual and the traditional pitch.”

Registration for the ePL will open on December 3, and players will need to be registered for the FIFA 19 Global Series by October 31.


Zlatan Ibrahimovic blasts EA over FIFA 21 game face rights

Published: 23/Nov/2020 18:01

by David Purcell


AC Milan’s Zlatan Ibrahimovic has had the whole world talking about him due to his insane scoring run in Serie A, but has opened a new debate with FIFA 21 makers EA SPORTS over his game face rights. 

His team is sitting pretty at the top of the table in Italy’s top flight, and after scoring two goals in Milan’s 3-1 victory over Napoli on November 22, much of the talk surrounding the player was about a possible inclusion in Team of the Week 9.

That being said, if there’s one thing Zlatan does better than anybody, it’s control the conversation about him.

Ibrahimovic challenges EA over image rights

He certainly did that on November 23, as he took to Twitter to blast EA SPORTS for using his game face without “permission” – he says.

In a series of tweets, the player said: “Who gave FIFA EA Sport permission to use my name and face? I’m not aware to be a member of Fifpro and if I am I was put there without any real knowledge through some weird manouver. And for sure I never allowed FIFA.com or Fifpro to make money using me.

“Somebody is making profit on my name and face without any agreement all these years. Time to investigate,” he adds in a follow-up.

As expected, the move has sent shockwaves on the social media platform.

The Swede is accusing EA SPORTS of using his face to make money, though his club AC Milan actually signed an exclusive agreement this year to allow the developers to use accurate face scans for the entire team. The same goes for other EA Official Partner Clubs, such as Real Madrid and Inter Milan.

FIFA 21 milan
AC Milan are one of many EA Official Partner clubs.

There appears to be some confusion about the situation, between player, club and developer, and this story is likely to be a developing one. Should we hear more from Zlatan or other official sources, we’ll be sure to keep this article updated.

Fans of AS Roma will know the feeling of seeing their club restrict devs from using their player likenesses and official club branding in FIFA 21. Should Ibrahimovic pursue this further from a legal standpoint, there’s a chance his likeness could also be restricted for FIFA games in the future.