Team Dignitas have announced that they are completely rebranding their organization, with a brand new logo and a name change.
Starting on Wednesday, October 31, the organization have dropped the ‘Team’ portion of their name, and will be simply referred to as Dignitas going forward.
The rebranding also means fans will have to say farewell to the iconic Dignitas alien logo, which has represented the company for many years.
Replacing the alien is an owl, specifically the “Owl of Minerva”, taken from Greek and Roman mythology to tie into the organization’s name.
The team will also be using #SeizeTheNight as their official Twitter hashtag, a clear reference to the new owl that now takes roost on their emblem.
Fans of the team will be glad to hear that black and yellow will remain as Dignitas’ primary colors, with silver joining the pair as one of the major colors seen on the organization’s brand new jersey.
New merchandise will be available for fans to purchase, all featuring the brand new Dignitas logo, including new team jerseys, t-shirts, hoodies and more, all designed by American clothing brand Champion, who Dignitas partnered with back in September.
Dignitas are teaming up with Buffalo Wild Wings to celebrate the rebrand with a meet-and-greet at the Rocket League World Championships, however the new logo and jerseys will make their first official competitive appearance at a Heroes of the Storm tournament at BlizzCon.
Dignitas have uploaded a full video explaining their full rebrand and what it means to the players and staff, which you can watch below.