Rogue reveals meaning behind org's logo redesign - Dexerto

Rogue reveals meaning behind org’s logo redesign

Published: 4/Jan/2021 16:00

by Adam Fitch


Rogue, the North American organization owned and operated by ReKTGlobal, have revealed their new logo to kick-off 2021.

Described as a modernization of their previous visual identity, the brand refresh is also supposed to reflect the team’s “relentless competitiveness” across the titles they compete in.

The change comes just weeks ahead of the start of Riot Games’ LEC beginning its 2021 campaign. The spring season of the European League of Legends competition launches on January 22nd.

The organization explained that they evolved in 2020 and, presumably, this is why they felt it was necessary to change how they’re represented for the foreseeable future.

Rogue Old and New Logos
Rogue’s new logo (right) isn’t a huge departure from their old logo (left).

Rogue also competes in the Ultraliga, the Polish national league for League of Legends, and in Psyonix’s Rocket League. They saw regional success in 2020 in the LEC, placing first in the regular season of the summer split and booking their spot in the World Championship.

With the momentum we gained over the past year, we felt like this was the right time to reimagine the Rogue brand,” said Anna Baumann, executive vice president of esports at ReKTGlobal. “This process was both exciting and terrifying – we know how deep the passion and love for our brand runs in our fans, so we worked hard to keep the essence of the Rogue logo, while modernizing it.”

ReKTGlobal owns a number of other companies outside of Rogue, including Call of Duty League franchise London Royal Ravens, talent management firm TXG, content agency Greenlit, fan loyalty company Fullcube, and marketing firm Fearless.

Vikkstar London Royal Ravens co-owner
London Royal Ravens / Call of Duty League
Rogue’s sister brand London Royal Ravens received investment from YouTuber Vikkstar in November 2020.

This is the latest in a long line of rebrands that we’ve seen in esports in recent months. The likes of Korean League of Legends competition LCK, current LoL world champions DAMWON Gaming, UK teams EXCEL and Enclave, Spanish org Team Heretics, and CoD franchise Chicago Huntsmen have also recently updated their branding.

The trend of logo changes appears to be, at least partly, due to brands feeling that they’ve become outdated and that they need to make sure their visual identity aligns with what they’ve evolved into over the past few years. As the industry becomes increasingly professional, the demands for brands to stand out increases.


Epic Games sues Apple & Google in UK over Fortnite removals

Published: 16/Jan/2021 1:28

by Theo Salaun


Following litigation over Fortnite’s app store removals by Apple and Google in the United States of America, Epic Games have officially mounted lawsuits against both tech companies in the United Kingdom, as well.

In August 2020, Epic Games added their own payment process to Fortnite’s mobile offerings so that Apple and Google’s cellphone and tablet users could purchase in-game items at a discounted price. This discount was specifically enabled by the new process, which bypassed each company’s transaction fees. 

Unsurprisingly, as the payment method was in direct violation of both the App Store and Play Store’s Terms of Services, each company subsequently removed Fornite from their offerings. And, expecting this, Epic Games responded by launching lawsuits against the companies in the U.S. and Australia. 

Now, the makers behind the world’s most popular third-person battle royale have tripled down and mounted legal action against both tech giants in the U.K. Citing violations of competition laws, Epic Games’ legal case in the U.K. is very similar to the ones already made in other countries. And, immediately contested, Apple and Google’s responses have proved similar, as well.

Fortnite Crew image
Epic Games
Fortnite’s Crew subscription service means even more payments for Epic Games.

As discussed by BBC News, Epic have officially submitted documents to the Competition Appeal Tribunal in the UK. The allegations suggest a monopolistic abuse of power by each company that centers around competitive restrictions to app store and payment processing options, as well as unfair payment fees.

Typically, those fees come at about 30 percent of all purchases, although exact figures differ depending on company and app. Fortnite is obviously one of the biggest games in the entire world, so almost one-third of their sales on mobile means hefty earnings.

But, like their other lawsuits, Epic allege that this is about more than their own profits. The company demands that Apple and Google begin allowing software developers to institute their own payment-processing systems and options to be downloaded outside of the App and Play stores.

Fortnite Crew Green Arrow
Epic Games
Fortnite has always delighted its fanbase with purchasable cosmetics.

So far, Apple and Google have both replied similarly in the U.K. situation, claiming that they are open to reintroducing Fortnite to their mobile stores but that they deny any violation of competitiveness.

Dexerto will continue to monitor the legal cases in each country, providing updates whenever these prolonged legal disputes begin reaching their conclusions.