Post Malone announced as co-owner of Envy Gaming - Dexerto
Esports

Post Malone announced as co-owner of Envy Gaming

Published: 28/Aug/2020 21:05 Updated: 29/Aug/2020 9:45

by Brent Koepp

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Chart topping singer Post Malone has bought an equity stake in Envy Gaming. The popular artist is now a co-owner of Call of Duty team Dallas Empire, and Overwatch League’s Dallas Fuel. 

For many, Post Malone has been the face of popular music over the last five years. The star has won numerous Grammys and sells out stadiums around the world.

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On August 28, it was announced that the singer is now dipping his toes into esports by becoming a co-owner of Envy Gaming. The 25-year-old has a long history with video games.

Post Malone becomes co-owner of Envy Gaming

Malone has never been shy of his love of gaming – the star was an avid fan of battle royale PlayerUnknown’s Battlegrounds, and even professed his admiration for former Counter-Strike pro Michael ‘shroud’ Grzesiek on social media.

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On August 28, the star acquired an “undisclosed” equity stake in Envy Gaming which owns Team Envy, Dallas Empire, and Dallas Fuel. In a press release, the organization revealed that he had “joined the ownership group.”

“I grew up in Texas and I’ve been gaming my whole life, so this just really felt right,” Post said. “I have always wanted to be a part of bringing gaming into the professional sports world so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”

The announcement comes just before the Call of Duty League Championship Weekend on August 29-30. On Twitter, the star commented on his new partnership, exclaiming, “Happy to announce i’m now part owner of Dallas Empire. Let’s take this throne and win these playoffs :)”

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post malone tweet

Dallas Empire player James ‘Clayster’ Eubanks was pumped by the announcement, and welcomed the singer on Twitter. “Let’s go!!!! Hyped for this! Now just gotta win this weekend to already get him a world championship under his belt.”

post malone clayster tweet

CEO of Envy Gaming, Adam Rymer, praised the artist, calling him a “cultural icon,” while the org’s owner and Chief Gaming Officer Mike ‘hastr0’ Rufail revealed he had met him last November at Posty Fest in Texas.

Whether he’s making a chart-topping album or streaming on Twitch, the singer’s new deal brings him closer to his love of gaming. His new venture is sure to bring in a new audience into esports.

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FIFA

EA removes FIFA 21 ad selling loot boxes to children after backlash

Published: 1/Oct/2020 5:30 Updated: 1/Oct/2020 5:47

by Bill Cooney

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September 30 update (9:30pm PT): EA has pulled the advertisement from all toy magazines, including the one shown in Smyths, promoting buying FIFA points in the lead-up to FIFA 21.

They have also apologized for not upholding their “responsibility we take for the experience of our younger players.”

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“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” they told Eurogamer in a statement.

Earlier: EA is under fire after users on the internet posted pictures of advertisements for FIFA 21 in-game purchases placed inside a children’s toy magazine.

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It’s that time of year again, the air is getting cooler, the holidays are fast approaching, and there’s a new FIFA game about to come out on October 6.

In the year 2020 it’s not strange at all to see ads for video games amongst other kinds of toys in your usual holiday catalogs (if you don’t already do all your shopping online). However ads for in-game transactions and not the games themselves are becoming more and more common, and people don’t seem to be too thrilled with the idea.

On Sept. 26 A Twitter account by the name of AllFifamistakes posted a picture from one of the latest in-store magazines for UK company Smyths Toys. The ad, for FIFA’s popular Ultimate Team mode, lists four steps for players to play FUT, with the second being “use FIFA points to open packs.”

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As any good FUT player knows, FIFA Points are the digital currency that is used specifically for that mode to unlock player packs, which are basically random loot boxes containing player cards and other upgrades.

Enough arguments have been made for and against loot boxes being a form of gambling than we could list in a series of articles, but they are one of the most unpopular features in modern-day gaming, and seen as a way for companies to keep cashing in on consumers after the fork out the sticker price just to play the game.

The fact that it’s in a toy magazine where a kid will most likely see it and bother his or her parent about buying them FIFA Points for some player packs is what seems to have ticked most people off, with some accusing EA of promoting gambling to their younger fans. However, this isn’t even the first FIFA game to employ such marketing tactics.

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As you can see above, EA SPORTS has been advertising using FIFA Points to open packs as part of their “four steps to FUT success” for at least a year now, with the exact same wording appearing on adverts for FIFA 20 back around holiday season 2019.

Like gambling itself, it doesn’t seem as though loot boxes will be going away any time soon no matter how unpopular they may be, but people obviously aren’t too fond of ads for them being waved under kids’ noses.

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