Esports

Nadeshot returns to his roots with new 100 Thieves sponsorship deal

by Albert Petrosyan

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As part of their efforts to aggressively expand in the world of esports, North American organization 100 Thieves have add yet another major sponsor heading into 2019.

In an announcement via social media on November 29, 100 Thieves revealed that they have partnered up with Red Bull Esports, a branch of the popular energy drink company. 

"Today, we're excited to announce our partnership with Red Bull Esports," they tweeted. "Together we will push the limits of our teams, creators, and the entire 100 Thieves organization."

While partnering with Red Bull may be a brand new experience for almost everyone at 100 Thieves, for CEO Matt 'Nadeshot' Haag, it will be a homecoming of sorts.

Nadeshot was a Red Bull Esports athlete for nearly six years, spanning from the days when he was a member of OpTic Gaming's professional Call of Duty team.

Nadeshot first joined Red Bull Esports six years ago, and has now returned back to his roots.

The announcement tweet for this new deal features a nostalgic video that includes clips of when the former CoD star was first partnered with Red Bull and visited their facilities in Santa Monica, CA.

Using well-executed production, the video perfectly contrasts the old clips with the new, showing how far Nadeshot has truly come from being an eager CoD player to becoming the CEO of one of the biggest esports orgs in the world. 

In honor of this nostalgic reunion, Nadeshot took to Twitter to post his first ever interaction with Red Bull, back when all of what is going on today was nothing more than dream.

"This was my first DM sent to Red Bull back in 2011. It was my dream to work with them after watching Walshy growing up," he tweeted. "To now have my organization partnered with Red Bull going into 2019 feels like beyond a dream."

Red Bull Esports joins an elite collection of companies that 100 Thieves have partnered with since entering the esports scene, which also features Razer, Rocket Mortgage, and StockX. 

With their League of Legends team expected to recreate the magic of their first season, and their new Call of Duty pro team looking to make huge waves in the CWL, 2019 is looking bright for 100 Thieves.