Intel Inspires giving $150,000 in scholarships to fuel esports careers - Dexerto
Esports

Intel Inspires giving $150,000 in scholarships to fuel esports careers

Published: 27/Aug/2020 20:30

by Alan Bernal

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Intel and AVGL, BOOM.tv’s collegiate gaming event platform, are working together to award over $150,000 in scholarships to budding talent with Intel Inspires, as a part of a larger esports discovery initiative.

The showcase will start on August 28 and aims to bridge the gap between talented young recruits with colleges, universities, and esports orgs. Players from every skill level can strut their abilities in Rocket League, League of Legends, and Fortnite, or as an entertainment in the Streamer Showdown.

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“We’re able to create opportunities for aspiring competitive gamers to be discovered and rewarded for their skills and attributes by colleges and universities around the country” General manager of Intel’s Gaming & Esports Segment, Marcus Kennedy said. “Intel has been dedicated to supporting gamers and esports for over fifteen years, and there’s no better way to do that than igniting the esports careers of tomorrow.”

The partnership is identifying the “industry’s discovery problem” by giving US residents, 13 years and older, a chance to be noticed by institutions who can further their career goals.

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The top 100 players from every game title will be invited to a “combine-like” showcase that will have its hundreds of event partners there to “identify talent and extend try-out invitations with the hopes of pairing qualified, regionally-available players with local programs.”

It’s here at the combine where people will be invited to apply for the $150,000 in scholarships, where entrants will have to enter a two-minute video essay explaining individual academic qualifications and career pursuits.

While anyone can compete in Intel Inspires, only high school juniors, seniors, and freshman college students will “will be invited to final Invitational” to claim the scholarships.

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AVGL collegiate esports trophy
AVGL
While there might not be a trophy, aspiring esports players will have the chance to get noticed by orgs at the Intel Inspires event.

There will be two types of scholarships: “Honorary” for individuals, and “Recruitment Confirmed” for students who have been recruited through Intel Inspires events. It’ll be a chance for anyone to attend to potentially walk away with some prospects.

For more information, aspiring-esports players should go to AVGL.org/intel-inspires to register and put their name in contention to be the next big star in the industry.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.