One of the world’s biggest esports organizations has partnered up with esports-centric betting website, Rivalry.gg.
Launched in 2004, London-based Fnatic is home to some of the biggest esports teams in the world, fielding competitors on titles including League of Legends, CS:GO and Dota 2.
Rivalry was established in early 2018, with the goal of providing a safe betting environment for consumers away from the unregulated skin trading market that has dominated the esports eco-system.
Wouter Sleijffers, CEO, Fnatic said “We’re excited to have found a partner in Rivalry.gg, who are passionate about esports and competition as we are. Watching and following your favourite teams and players can be enjoyed in different ways and Rivarly.gg is adding to that experience. And for the eligible Fnatic fans it just provides another opportunity to benefit from our winning teams!”.
This isn’t Rivalry’s first big sponsorship either, with a number of brand ambassadors in the competitive gaming space, including award-winning esports journalist, Richard Lewis.
“We are incredibly excited to be partnering with an esports pioneer like Fnatic, and look forward to working with Wouter and the team to elevate the experience of esports matches for fans.” commented Rivalry.gg Co-Founder, Kevin Wimer.
“Esports continues to grow rapidly, and as such the demands of fans are changing. Rivalry.gg has been designed to adapt to this change by creating a platform that adds to the excitement of gameday, while doing so in a responsible and regulated fashion. Betting is here to stay, and at Rivalry our goal is to meet the demand with an incredible product while staying true to our roots and supporting the community along the way.”
As part of the deal, the Rivalry logo will appear on Fnatic jerseys and on editorials across the Fnatic website.
The Rivalry sponsorship is the second Fnatic announcement of the week, after it was revealed they would be partnering up with Dream Team to work on training development.
Disclaimer: Rivalry.gg is Dexerto.com's esports betting partner.