Envy Gaming fully rebrands to OpTic Gaming
Envy Gaming is no more, as OpTic Gaming officially becomes the organization’s brand name moving forward
OpTic Gaming owner Hector “Hecz” Rodrigues announced on a podcast with Chief Gaming Officer Mike “Hastr0” Rufail that the Envy Gaming name is now being absorbed into OpTic Gaming.
Envy Gaming and OpTic Gaming merged in November 2021 and created the Call of Duty team OpTic Texas. Based out of Dallas, Envy was originally founded as a professional Call of Duty team in 2007.
Creating teams for titles including Rocket League, Counter-Strike, Gears of War, Halo, League of Legends, and Valorant, Envy established itself as one of the largest global esports organizations.
After years of success, Rufail believes that it is time to “put Envy to the side for now” and put all of the organization’s resources into OpTic.
Envy Gaming retires its name and logo
Rufail announced that it was his decision to “sunset” the Envy name and logo. All Envy teams besides its Overwatch team, the Dallas Fuel, will rebrand their logo and name to OpTic Gaming.
Envy’s Rocket League team will adopt the OpTic name, and Super Smash Bros. Melee player Justin “Wizzrobe” Hallett is now OpTic Wizzrobe.
Behind the decision to keep the Dallas Fuel branding, Rufail said that the Dallas Fuel brand was “engrained in the Overwatch community.”
The Chief Gaming Officer said, “when we merged our companies together we had this thought of taking both of our brands and do things with them and continue to do the same things we have always done but continue to grow them.”
Rufail did not rule out the potential of doing something with the Envy brand in the future, but he believes that this is the right move to help the organization “survive” and eliminate any confusion for potential investors or sponsors.
The Chief Gaming Officer stated, “we still own the brand and could still potentially do something in the future if we want to but it just made so much more sense to me to put all of our resources into OpTic because that’s where we are really going to grow our business and that’s a fact.”
Rufail thanked Envy fans on Twitter for their support over the years.
So, I am proud and elated for what @Envy will rest as. It is legendary and solidified in the esports history books and nothing can change that. Now, I'm going to lay these bricks every day for you and I hope you all guide me on the way. Let's get after it @OpTic. #GreenWall baby.
— Mike Rufail (@hastr0) June 27, 2022
Hastro teases new OpTic Rocket League skins and potential CSGO return
Hecz and Rufail are not able to confirm any details yet, but Rufail hinted at OpTic Rocket league skins coming to the game.
Rufail said, “Those OpTic cars look fire too. The cars are going to be in the game and they look sick.”
Envy acquired a CSGO team in 2015 and the organization had a memorable run until disbanding in 2021. OpTic shortly had a CSGO team, but it broke up abruptly in 2019.
The Chief gaming officer hinted at a potential return to CSGO saying, “Taking the Optic brand into new territory is something we are looking at and maybe potentially taking some of these other games like Counterstrike. we both miss it.”