Esports agency Edge Esports has announced a strategic partnership with The Esports Company.
The Esports Company is the lead agency organizing the FIFA eWorld Cup and is set to host this year’s FIFA eWorld Cup final from August 2-4 in London.
Ahead of the event, a partnership between The Esports Company and London-based Edge Esports has been announced, after the two companies have been working together in recent months.
Edge Esports is a start-up aiming “to create a safe ecosystem for gamers, teams, leagues and brands to connect using our network, expertise and proprietary technology.” Edge will assist The Esports Company with high-level strategic and commercial support as the company grows.
Edge Esports founder and CEO Adam Whyte commented on the partnership:
“The Esports Company have demonstrated their commitment to player welfare and delivering value for their audience and sponsors. Last year, I attended the FIFA Interactive World Cup Final – now the FIFA eWorld Cup – at London’s Central Hall Westminster and 12 months on we are delighted to partner with the events organiser to help them connect their audience to brands.”
The Esports Company CEO Jakob Shaetz also stated:
“The Esports Company has been working within the esports industry for the last 8 years. Never in this time have we come across a more knowledgeable and experienced company willing to do whatever it takes to enhance esports. The Edge Esports team has been around since the beginning of the esports boom. Combining our companies experience we will be able to support esports culture and expand the industry as a whole.”
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