David Beckham, ex-England and Manchester United star, has been confirmed as a significant investor into Guild Esports, a brand new organization based in London.
Beckham is one footballer who has transcended his roots in the sport, now known globally as a philanthropist and owner of the MLS' Inter Miami football club.
He has now been revealed as a partner and investor in a new organization owned by Blue Star Capital PLC, a company based in London. This is also where Guild are based, who will now be looking to cultivate a significant fanbase in the United Kingdom.
In a press release, Blue Star Capital released the following statement: "Guild intends to develop into various esports disciplines over the course of the 2020/2021 season, with its first team making its debut in autumn 2020 expecting to compete in the most popular titles including Rocket League, EA Sports FIFA and Fortnite."
Furthermore, the chairman of Guild Esports, Carleton Curtis, was heavily involved in the founding of the Overwatch and Call of Duty leagues, so we could see expansion into these titles in the future.
On the investment of David Beckham, they said: "His involvement in the launch of Guild is a significant opportunity to introduce his level of professional sports acumen to the world of esports and further strengthen this evolving sport."
The company has confirmed they will be looking to capitalize on the popularity of video games in the UK, with their intentions "for a roster of scouts to continually find and sign the best young talent" across the nation.
Tony Fabrizi, CEO of Blue Star said: “We are very pleased to announce today’s news from Guild regarding its global launch and the association with David Beckham. The team behind Guild is incredibly strong and gives us great confidence that the company has an exciting future.”
The involvement of such a popular figure in the world of esports is a testament to the exponential growth it is experiencing. It should be interesting to see where Guild Esports will go from here.