100 Thieves' new Chipotle partnership features Nadeshot & BrookeAB meals - Dexerto
Esports

100 Thieves’ new Chipotle partnership features Nadeshot & BrookeAB meals

Published: 12/Mar/2020 19:26 Updated: 30/Apr/2020 17:24

by Albert Petrosyan

Share


Popular esports organization 100 Thieves and American fast food restaurant Chipotle Mexican Grill have announced a brand-new partnership, including special orders designed by CEO Matt ‘Nadeshot’ Haag and streamer Brooke ‘BrookeAB.’

100 Thieves have quickly become one of the most recognizable esports teams in the world, competing in League of Legends’ LCS, CSGO, Fortnite, and more. On top of that, they are also home to streaming superstars such as Jack ‘CouRageJD’ Dunlop and Rachell ‘Valkyrae’ Hofstetter, and run an incredibly successful streetwear division which regularly sells out within minutes of launch.

Now, 100 Thieves have confirmed that they’ll be teaming up with Chipotle, which they announced in a hilarious video that only the organization’s famous video crew could put together.

As part of this new partnership, Chipotle will feature meals designed by Nadeshot and BrookeAB that hungry fans can order via their mobile app.

The 100T CEO’s order is an 1505-calorie burrito filled with double steak, brown rice, tomatillo-green chili salsa, cheese, and romaine lettuce, with an additional helping of chips and green salsa on the side.

As for Brooke, she’s opted to go with a much more conservative order, as her 675-calorie bowl includes steak, white rice, roasted-chili corn salsa, romaine lettuce, cheese, and queso blanco.

This isn’t the first time that Chipotle have moved into the world of esports, previously hosting the Chipotle Challenger Series at DreamHack Atlanta – a Fortnite battle royale tournament hosted for fans at the event.

Players could compete using their own PCs or on systems provided by DreamHack for free, with the winner picking up free Chipotle for a year, along with VIP experiences.

The company was also one of OpTic Gaming’s main sponsors during the legendary organization’s run to their first Call of Duty Championship back in 2017, and partnered with TSM’s Ali ‘Myth’ Kabbani to allow him to create his own burrito inside one of the restaurant’s locations.

In fact, this isn’t even the first time that Chipotle and 100 Thieves have linked up, with CouRage getting to feature his own creation on the restaurant’s app, which is still available.

Chipotle joins Rocket Mortgage, Red Bull, Cash App, and Totino’s as 100 Thieves partners, and will appear on all esports jersey moving forward as their teams compete around the world.

The team recently unveiled the largest esports facility in the United States, the 100T Cash App Compound, a state-of-the-art 15,000 square feet location that houses all of their esports teams, apparel creation, and includes streaming pods for anyone who wants to broadcast out of the location.

Business

Team Singularity slam DashThreads and terminate partnership

Published: 23/Oct/2020 12:10 Updated: 23/Oct/2020 12:16

by Adam Fitch

Share


Team Singularity have prematurely ended their partnership with merchandise supplier DashThreads due to “unprofessionalism.”

The Danish organization posted an announcement to explain why they were “officially parting ways” with the apparel company.

The org alleges that they were not able to produce marketing material over the past four months because products had not been delivered by DashThreads, subsequently they were not able to “execute on marketing plans.”

They stated that this wasn’t a decision made in the spur of the moment, it comes after months of trying to rectify the problems and get things on track. However, the “unprofessionalism shown by DashThreads and its CEO and owner Devin Fry” was too much to handle going forward.

Team Singularity Insight
Team Singularity
Team Singularity recently sold their player Insight to Toronto Ultra.

Team Singularity are allegedly missing more than 300 units of clothing, that they had already paid for, which were supposed to go to their players, influencers, content creators, management, and fans.

The org stated that their legal team will be taking action against DashThreads as the partnership was “one-sided” and there are further instances of mistreatment that they won’t be making public knowledge.

“I’m very sad that my worst fears prior to entering this partnership earlier this year came true and I take full responsibility for a deal that should never been made in the first place,” said Singularity CEO Atle Stehouwer. “I will not beat myself up about giving people and startups a second chance, I am just sad that DashThreads and Devin Fry decided not to rise above previous accusations and prove that it was a legit startup. Actions speak louder than words.”

DashThreads predominantly work with amateur and semi-pro esports teams and describe themselves as a “premium esports and street apparel company.”

Dexerto has contacted DashThreads for comment on Team Singularity’s statement.