100 Thieves hit with another round of layoffs as org drops multiple key staff

Brad Norton
100 Thieves studio

100 Thieves has been hit with another round of layoffs to start 2023 as the prominent gaming, esports, and lifestyle brand has let go of multiple employees – including its Chief Revenue Officer.

Despite 100 Thieves only just letting go a considerable chunk of its social media and content teams midway through last year, 2023 is continuing the sour note for the organization with further departures.

Multiple staff members, mainly pertaining to the editing and VFX departments, all took to Twitter on January 10 to announce their final day under the 100 Thieves banners.

Also among those impacted was the company’s Chief Revenue Officer Matty Lee, a longstanding figure who had been part of the team’s earliest figureheads since 2018.

“This caps off the most concentrated period of personal and professional growth of my entire life,” Lee said in a statement on LinkedIn shortly after news broke. Despite the difficult situation, he remains “bullish” on the company as a whole and expressed sincere gratitude to those still building 100 Thieves moving forward.

“My cup overflows today and I can’t say enough great things about the last 4.5 years, the lifelong friendships, and all that other mushy stuff.”

Meanwhile, others took to Twitter to outline their shock in light of the sudden layoffs. “Overwhelmingly crushed,” Senior Account Managed Jess Pak said. “Heartbroken, scared, & uncertain, but excited to announce that I’m hoping to make a career change into creative marketing.”

In some unfortunate timing, the editor responsible for 100 Thieves’ new 2023 jersey reveal promotion was also among those laid off by the organization, the very day the video went live.

“Today was my last day at 100 Thieves, but not before producing and editing this piece,” he said on Twitter. “Open to whatever the future holds for me.”

According to The Jacob Wolf Report, around 30 positions were eliminated as part of this round of layoffs. This represents approximately a sixth of the organization’s workforce.

Much like the last time around in June 2022, 100 Thieves have not issued a statement in response to the sudden layoffs.

About The Author

Brad Norton is the Australian Managing Editor at Dexerto. He graduated from Swinburne University with a Bachelor’s degree in journalism and has been working full-time in the field for the past six years at the likes of Gamurs Group and now Dexerto. He loves all things single-player gaming (with Uncharted a personal favorite) but has a history on the competitive side having previously run Oceanic esports org Mindfreak. You can contact Brad at brad.norton@dexerto.com