Family-oriented YouTubers and parents “Daily Bumps” are receiving a wave of backlash online, after uploading a video reacting to their son Oliver’s school report card.
Family channels are the new wave on YouTube, with many groups, such as the “ACE Family,” boasting millions of subscribers for giving viewers an inside look at their daily lives.
The Lannings, known by their online moniker “Daily Bumps,” are one such family channel, having amassed over 4.96 million subscribers thanks to their videos and original music.
However, it’s not Lanning family patriarch Bryan’s new four-song EP that’s sparking outrage over the family: instead, internet users are collectively mocking a video the group uploaded on January 29, which included a reaction to their oldest son Oliver’s report card.
The video in question, since retitled “LETTER FROM THE PRINCIPAL!” features mother Missy Lanning reading Oliver’s grades aloud, which included scores for his behavior with other students as well as projects in the classroom.
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While the vast majority of Oliver’s grades were positive, the video has since gone viral across Twitter, with users noting the ridiculousness of using a child’s grades for content that will be viewed online by millions.
“Imagine coming home with your report card and your parents do a react video,” reporter Taylor Lorenz said of the upload.
Imagine coming home with your report card and ur parents do a react video pic.twitter.com/jIS6NjOj1c
— Taylor Lorenz (@TaylorLorenz) January 29, 2020
Her Tweet caught fire across the social media platform, with other commenters weighing in with such takes as, “Oliver's parents might want to consider the videos Oliver will be recording about them when he's a teenager.”
...Oliver's parents might want to consider the videos Oliver will be recording about them when he's a teenager...
— Mark Vang (@chmod777Mark) January 29, 2020
Still others were concerned about the mental impact this could have on family vloggers’ children in the future, with one user writing, “Imagine the damage we’re doing to our children by parading them all over the internet without their consent. We won’t know for another decade or so.”
Imagine the damage we’re doing to our children by parading them all over the internet without their consent. We won’t know for another decade or so.
— tealehemingway (@tealehemingway) January 30, 2020
In spite of the Twitter backlash, it seems that the Lannings’ video has been met with relative praise from their fans on YouTube, garnering over 4.2k likes on the upload at the time of writing.
Opinions aside, the issue raises a unique dilemma: how will vloggers’ children react to being constantly filmed and recorded in the near future?