YouTuber Emma Chamberlain under fire for selling “pricey” coffee

Virginia Glaze
Emma Chamberlain, YouTube /
Emma Chamberlain, YouTube /

YouTube star Emma Chamberlain unveiled her own line of steeped coffee in December 2019 — but not everyone is pleased with the price of the “eco-friendly” product.

18-year-old Emma Chamberlain is one of YouTube’s most popular content creators, boasting well over 8 million subscribers due to her good-natured sense of humor and funny vlogs.

However, the online celeb has since branched out into the coffee-making business, debuting her very own “Chamberlain Coffee” in late 2019.

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Touted as a “delicious, eco-friendly, and easy” alternative to coffee grinds and Keurigs, Chamberlain’s coffee comes in a bag, much like tea, and is made in the same way — by being submerged in water.

In spite of its supposed benefits for busy and ecologically conscious coffee drinkers, fans across social media are lashing out against the YouTuber, claiming that the coffee’s price point is a bit too high to justify their support.

Chamberlain Coffee comes in a variety of packs and bundles for buyers to choose from, with a 5-pack bundle going for $10 while a travel mug and ten pack bundle priced at $45.
Emma Chamberlain offers a variety of bundles for her steeped coffee, including a 30-pack bundle for $60.

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Out of these choices, many critics seem to be taking issue with her thirty pack option, which rings in at an even $60 — a price that they can’t stomach in spite of the coffee’s allure.

“Emma Chamberlain got the nerve to stick coffee grinds in a tea bag and charge us $10 for 5 bags,” one disgruntled Twitter user wrote.

“The price is NOT OK THIS IS SO EXTREMELY EXPENSIVE,” another critic Tweeted. “GET YOUR SH** TOGETHER B***!!!!!! REDICKULOUS!!!!!!!!”

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Even other YouTubers have dragged the brand, such as creator Sebastian Williams, who called the coffee “gross” in his review of the product.

However, plenty of fans are coming out in defense of Chamberlain and her product, with fellow YouTuber Roberto Blake Tweeting, “Saw something that irritates me. You can’t just call something a “scam” bc you don’t like the price. Emma Chamberlain is selling 30 packs of Coffee for $60. That’s $2 a cup. How much is Starbucks again? There are real scams out there, this ain’t it chief.”

In spite of complaints to the contrary, it seems that Chamberlain’s latest business venture is being met with praise, marking a largely successful start to her caffeinated company.