Ethan Klein of H3H3 Productions has been blasting YouTube for making changes to their Subscription Box, YouTube responded to the video via twitter leading H3H3 to put out another video addressing the issue.
The drama surrounding the new subscription box algorithm began to form after a brief series of tweets on May 23rd, in which YouTube addressed a small channel’s concern that their subscription feed was no longer in chronological order.
If you are unfamiliar with the ongoing controversy around the subscription box, new changes to the subscription feed algorithm have optimized the feed to be more 'personalized'.
It now suggests videos that YouTuber thinks users would be more likely to enjoy, rather than the most recent content a channel puts out.
YouTube attempted to clarify the matter in a tweet, explaining that users were not forced into the new setting.
You guys are just getting started. Touching the sub feed at all is a slippery slope. You start like this and in a year it will become the new norm for everyone.— Ethan Klein (@h3h3productions) May 24, 2018
H3H3’s Klein believes that the problem is the optimization of users’ subscription box will likely become implemented permanently and could cause subscribers to miss out on new content.
The change in YouTube’s subscription box has many creators worried about feeds filtering out their content, in favor of more popular channels that appeal to a broader audience.
Klein compares the recent changes to YouTube’s algorithm to the optimization of Facebook saying that the objective of the change is to keep users on the site as long as possible.
YouTube optimization has left users, and content creators like H3H3 worrisome about the future of the website as changes could lead to a less user-friendly experience.
As more changes come, Klein will undoubtedly have more to say about the future of YouTube and how it interfaces with the platform’s members.